Lately I’ve noticed that when I’m walking around, I have a feeling that I’m leaning to the left. Or at least my head is leaning left. It’s due, I’m sure, to all of the recent exercise I’ve been doing in there which has resulted in my new mental muscle. As with any new exercise, sometimes there’s some pain involved. At times, I feel I can hardly hold up my head. Ouch! This book launch stuff has got my left brain exhausted and kinda sore.
All right, let’s start by saying I’m a grownup. I accept that every job, no matter how desirable it might be, has aspects that are less fun, more tedious, and even wildly frustrating. Every job—even creative, fun, satisfying ones—has some necessary, but loathsome tasks from the mildly annoying, to Mach 4 stress-inducing.
My job: I’m a writer, and recently a published author. (Just saying that feels very brave for this newbie author.) There has been a lot of good stuff in my transition from life-long writer to new author. My book is written, edited, and now designed with a quality I appreciate down to my bones. I have a peach of a publisher in She Writes Press and more resources than I have time to figure out how to use to make the book successful. I have a bunch of close writer friends and online writer “friends” sharing their abundant resources and encouragement. My book launch at my local indie bookstore was one of the most fun and emotional days of my life. Not exaggerating. I suffer an embarrassment of riches, really. [Official end of preamble to the real story.]
But—and I use this word intentionally here—while I accepted that the marketing process of launching the book would involve tons of hard work and a steap learning curve, I never imagined that the process would involve so very much of my left brain. (Newbie Author Humble Confession #1. That would be the perfectly adequate, but somewhat less developed brain hemisphere in my case. I’ve always regarded myself as a right-brained kind of gal.) Since launching my book, Fire & Water, in March of 2013 I have been doing little other than figuring out the mysterious channels and tactics of marketing, promotions, and platform-building. And may I just say that a career in marketing, sales, publicity, or promotions is so far from my first nature that it’s laughable? I’ve navigated websites, attended webinars, uploaded stuff onto Amazon, figured out social networking sites. I’ve bought books on how to use social media. (Newbie Author Humble Confession #2. I thought much of the social networking stuff was for other people prior to this launch and I HATED the idea of being another online hawker.)
Since launching Fire & Water I’ve learned about Skype, Google+ Hangouts, Amazon’s KDP program, blog tours, contest submissions, reviewers, and on and on. I’ve had some really cool things happen, too. Jason Matthews and Marla Miller did a Google+ interview with me and posted it on Youtube. (This was a very fun experience. You can check it out on YouTube, Indie Authors, #46) Catherine Bramkamp on her show, Newbie Authors also did an audio-only (interview in jammies, yeah baby) Skype interview and posted it. I’ve been featured multiple times on Laura Dennis’s blog, both discussing my book and discussing Bipolar Disorder, a theme within the story about which, as a psychotherapist, I have a fair degree of subject matter expertise. Lucky me! All free publicity that required only a limited investment of time on my part and these were all fun! Score one for the newbie.
But here’s the problem: Every time I log onto Facebook or read a blog post from one of my fellow writers on one of the many sites to which I subscribe, I find a new resource or idea. Whatever plan I have for the next hour gets subverted while I navigate yet another website, social network, or online resource. I upload. I click the boxes. I write, rewrite, and rewrite my bio and book description to fit each site’s particulars. Don’t get me wrong, I love getting the info. Keep it coming, author buddies. It’s just I haven’t quite figured out what is a valuable use of my marketing time and which things I can neatly file under “useless time suck”. This is where my left brain starts to throb. As a newbie author, I find I’m driven by the fear that I just might be missing the most crucial thing that I might do to give my book its best chance at commercial success. Frankly, I don’t know what I don’t know. (Newbie Author Confession #3. Yes, I do want commercial success. There, I said it.)
Despite the cool things that have happened, I’ve been feeling as though rather than having a thoughtful, measured plan for participating or declining my marketing opportunities, my behavior is a lot less strategic, and a lot more like Whack-a-Mole, where I respond to whatever pops up. This keeps me from feeling effective and efficient and it gobbles up great globs of my time. (Fun flexing of alliteration muscles. Mmm…right brain.) I fantasize about having a great big pile of dough, enough to just pay someone else to do all of the icky stuff I don’t like doing. I have done a little of this with my little pile of dough and it seems that much remains to be done.
Now here’s where I’d like to give you a slick, bullet list of appropriate priorities, resources that work, and tasks to eliminate. Nope, not yet able. (Newbie Author Confession #4. I’m still in the process of figuring it out and some days it feels as if I don’t know squat.) Instead, I offer a list of things I have begun to figure out and things I’m resolving to do better going forward.
With these principles, I’m stepping forward into what I’m calling “Marketing and Platform Building 2.0”. This is where the icky tasks are reframed, accepted, completed, and relegated to their rightful places and I get back to writing my next books. After all, the best way to promote a first book is with a second, right? Or so I learned from one of my virtual friends.
So glad you're finding this useful! As for me, I'm still struggling to get at that writing time. I'll get there. I've made a vow to myself. Hope you're all nurturing your muse. Mine's still whining a little.
So wise. And generous. I need to just keep thanking you!!
The idea of a "massive team" sounds wonderful, Marci. But then, I'm sure even with a team there is a balance to be found. Congrats on your upcoming launch, btw.
Love it! Every author goes through this. There are two sides to being a published author - the creative writer and the working author. Balance between the two is very hard even when you have a massive team like I do working for you. It's still in the authors hands to make certain it all gets done. Thanks for posting.
:)
Oh yea!. The left brain worked and I figured out how to edit my post, post publication. See, all that left-brain exercise paid off. Wee too!
Thanks, Alonna. And I just realized I have a typo in his name. It's Ethan Canin, of course. Gotta figure out how to edit this. Hmmmm
Betsy, you covered many of my thoughts about how to best utilize my time. I agree with the learning curve. My favorite line: "I heard Ethan Canon say, 'Every word you write in your blog is a word you didn’t write in your novel.' Words to ponder."