Preventive SEO and Why It Often Disappoints
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Understanding the “don’ts” of SEO is just as important as understand what you should be doing to be successful. There are several different SEO related terms to keep straight—white and black hat, social SEO, inbound and outbound, internal and external, etc.—but a term buzzing around the industry today is “preventive SEO” and the reasons why preventive SEO is not the best route for many companies to take. When you hear this term and learn what it means, you need to ask yourself: What exactly does preventive SEO entail, and is it right for my particular company? In many cases, you’ll find that this is a part of the “don’ts.”

What Is Preventive SEO?

Michael Martinez of SEO-Theory wrote one of the first articles to use the term “preventive SEO,” which then sparked my questions about the term. Martinez’s article discussed different types of propaganda and the SOPA scandal, but to get a bit more general, preventive SEO can simply mean being defensive. Should you be defensive when it comes to SEO? Should you worry that other companies are going to try and poison your company’s efforts?

Martinez suggests that while preventive SEO is the correct way to go, it simply won’t succeed because there is too much selfish promotion and SEO out there. What do you think? Let us know in the comments below.

Photo Credit: Dartmouth.edu

Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at the HigherVisibility SEO Company, a leading Ecommerce SEO firm.

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