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Self-Publishing Reality Check: You’re No Guy
Written by
Emily Suess
February 2013
Written by
Emily Suess
February 2013

Am I the only one who finds Guy Kawasaki’s success with APE: Author, Publisher, Entrepreneur—How to Publish a Book a little depressing?

Before I get into this too deeply, I should probably do a little disclaiming. He seems like a really nice guy. I talked to him once at the height of the Author Solutions Jared Silverstone scandal. And, for what you can tell about a person in a 5-minute phone conversation, he seemed nice. Smart and nice.

But that’s just it. I know a lot of smart and nice self-publishing authors who will never have even one iota the success Kawasaki’s had. That reality should be a bit deflating for you people out there planning to self-publish. I mean, it’s not his success per se that’s deflating. It’s the comparison. The knowing that you will almost certainly never see anything even remotely like it.

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