7 Free Tools to Market Your Book on Amazon

by Sherrie Wilkolaski

It's hard to find a needle in a haystack, not to mention a diamond in the rough, but if you look hard enough, you'll find that Amazon offers a menu of free marketing tools for authors to promote their books.  These are some real gems and the investment will last a lifetime.

Have you done all that you can to position your book on Amazon to compete with other titles?  Let’s do a quick recap on the top 7 free Amazon tools you can use to market your book. (Note: if you click on each of the 7 items listed below, you’ll be taken to a more in-depth article to learn more.)

  1. Amazon Author Central. Amazon provides a FREE author page to each and every author who has an ISBN and listed on their site.  It’s true!  It’s a great marketing tool to help authors, better market their books. Get your account set-up as soon as your book is listed on their site, as it can take 5-7 days (or more) for your new page to go live.
  2. Amazon Forums. Online discussions can be a driving force to exposing your book to a new audience.  Amazon has such a variety of forum discussions, you’re sure to find one (or start one) that you can use to mention your book title.  The people hanging out in Amazon’s forums are typically readers and authors.  Be polite and don’t just push your book, join the discussions.  Quick tool you can post instantly.
  3. Amazon Keyword Tags.  Make your book more discoverable by using Amazon’s tagging feature.  It can deliver almost immediate results if you do it properly.  Look at what tags (i.e. historical fiction, vegan cookbook, etc.) other books in your genre are using and then tweak yours to compete.  Put yourself in a readers shoes, what words would they use to find a book of your genre on Amazon.  Get your book into the running.  The more keyword tags you have, the better.  Quick tool can be done immediately.
  4. Amazon’s Listmania!  Another book discovery tool is Amazon’s Listmania! This gizmo will position your book amongst other books in your genre, simply by making a list and including your book in the mix.  Be selective and true to the books you include on your list, it must make sense.  It’s easy to assemble your list, spend your time doing the research on which books you want to include on your list.
  5. Amazon Search Inside the Book. Readers looking for a new book to read want to be a able to flip through the first few pages of a book to see what it’s all about.  Be sure you utilize the search inside the book feature to give your potential readers a sneak peak of what is inside.  This tool does take time to get approval from Amazon and you should have your personal Amazon page set-up as a first step.  It can take several weeks before you get approval for you to upload your file and then you’ll have to go through the submission process.  It will be worth the wait.
  6. Amazon Marketplace.  This article caused some serious controversy with some publishers who couldn't believe I would recommend using Amazon's Marketplace to authors (and publishers) to help promote book sales.  I've been doing it for years and it does work.  If you don't have the time or patience to actually manage your own online  book sales, then this option is not for you.  If you want to offer books have more freedom to sell your books and offer autographed copies, consider Amazon's Marketplace.
  7. Amazon "So you'd like to guide..."  This free Amazon tool is ideal for books that have a niche and will work even if you don't.  The "so you'd like to guide" tool will get you thinking outside of the box.  It's another form of online publishing in a sense and includes the ability to include your book (product) along with other simple products sold on Amazon, bundling everything together.  Great exposure if you do it up right!

These are just a few free marketing tools that Amazon has to offer. Use them wisely.  Please post below and let us know which Amazon tools you're using to market and promote you title.

Best of luck to you!


Amazon just also introduced their Amazon Author Rank feature, it is too soon to tell how that will benefit authors.  I'll be watching.

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  • Geena Bean

    Great advice, Sherrie.  I have shared this article with my author facebook page at www.facebook.com/geenabean1   I am currently publishing my 1st children's book, which is due to be out sometime before Christmas; I hope!  Amazon's Createspace has been incredible, and the type of feedback and tools they offer to authors is impeccable.  Thank you for providing everyone with such valuable information!

  • Georgeann Swiger

    Thanks for the great advice.  I'm keeping your tips for future reference.

  • Petrea Burchard

    Great post, Sherrie. Thank you for all the valuable info.

  • Ariel Rosetti Publishing


       Your advice was one of the best!!! I now have an Authors Page on Amazon. And they linked my book, which they are selling to it. Thanks a million.

  • suzi banks baum

    Hi Sherrie, I am fortunate to come upon this article today. I am considering publishing an anthology through Create Space and am looking for more confirmation. From your article today, I am able to strenghten my case that this is a good way for me to go. Are all of these tools based soley on using Create Space to publish?  The learning curve is steep here and I may have missed a step in understanding where these tools apply.

    I also like the 'search inside this book' feature. I almost always look at the reviews of the book on Amazon and the suggestions of other books that are similar to the one I am buying.

    I will follow you here on SheWrites and look forward to more of your insights.



  • Great post, Sherrie, and I'm learning a lot from your linked articles.  Quick question:  Can I create an author page if I'm a contributor to an anthology that's sold on Amazon?

    Kelly Hayes-Raitt


  • Anne Trager

    Thanks for these tips.

  • Ann Rodela

    I like the search inside this book.  I find it helpful when considering which book to purchase.