The Significance of Domain Extensions from an SEO Perspective

It can be exciting to create a domain name and then put it into action. While many businesses stick with something basic and professional, many individuals have a little bit more fun when it comes to domain names. The domain name Kikolani is my favorite because it’s easy to remember yet completely unique. However, when if someone was to ask me for the URL, I’m not sure I would know the answer. Is it .org? .info?

Naturally I would assume there was a .com at the end of the domain because that is the most common, yet it’s hard to know for sure. Unless you are a frequent visitor of a website or blog, no one pays much attention to the latter half of the name, known as the “domain extension.” One can only help but wonder: What does it matter?

Different Domain Extensions and Their Meanings

Each domain extension holds a meaning, and in a sense this should tell you a little bit about what you will read on the website or where the website originated. Below is a list of some of the most popular domain extensions you will see when surfing the web:

  • .edu – Educational websites
  • .gove – Government run websites
  • .org – Non-Profit organizations
  • .biz – Small business websites
  • .com – Commercial websites
  • .net – Network operations
  • .info – Information websites
  • .us – American websites (a very new extension)

Government, education, and non-profit websites have a pretty easy time deciding which domain extension to use, but it is a bit more complicated for other business and individual’s websites. Ultimately the most important part of owning a website is getting it to rank highly on a search engine results page, so SEO comes into play.

Does a Domain Extension Matter for SEO?

Google does not care which domain extension you use, but users might. When it comes to ranking a page, domain extensions are seen as simply a way to categorize websites and not as a way to rank them. As long as you have unique, quality content and backlinks to your site, you have a good chance to moving up the ranks according to the Google algorithm.

However, many users look at these extensions and automatically assume that a .com is better than a .info. Because .com is one of the most widely used extensions, people feel it must be the best; therefore it gets clicked on quite often. This can make it tough for extensions like .net or .biz to compete, but ultimately it is the content that matters.

I predict that we will be seeing a greater variety of domain extensions in the near future, and hopefully people will begin to realize that the extension isn’t the most important aspect of the websites.

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Amanda DiSilvestro is a writer on topics ranging from social media to merchant services. She writes for an online resource that gives advice on topics including payroll processing to small businesses and entrepreneurs for a lead generation website, Resource Nation. 

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