When should you pitch?
Contributor
Written by
Laura Brennan
March 2012
Contributor
Written by
Laura Brennan
March 2012

When should you pitch?

All the time.

Wow, that's a short blog post.

...

Okay, I guess there are some further refinements to "all the time" - but not that many.  The real variable is, where are you in your career?  I'm a working writer, and because I like to eat and have a roof over my head, I am constantly looking for work.  When I have lunch with a friend who's a producer, I ask her what she's looking for.  When I'm hanging out with a friend who's a writer, I bat around ways we could do a project together.  Dinner with actors?  I offer to write them scenes for their next showcase.  Some of the stuff I do is a freebie favor, some is on spec, and some is for hire, but I'm always looking for ways to work with people and enrolling them in my ideas.  That's pitching. 

If you have just one project, like a novel, then you probably wouldn't pitch it until you're done.  But once you've written "The End," pitching has got to become as second-nature as breathing. 

And truly, pitching is already something you do all the time.  You just don't realize it.  Want a friend or spouse to go to a movie with you?  Inviting people to a party?  Raving about a favorite book?  That's all pitching, that's all enrolling people in the fun and possibility of your project.  You just need to get adept at doing it for yourself.

Think you can't?  Ha!  Look at a small child.  All they do is run around saying how fun everything is and how brilliant they are, and you know what?  You, too, were once a small child and expert at enrolling people in how fun and brilliant you were.  You did it then, you can do it now. 

All the time.

Let's be friends

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