Written by
Sunny Frazier
September 2011
Written by
Sunny Frazier
September 2011



Acquisitions Editor

Independent Press

Salary: Below Minimum Wage

Qualifications: Can you read?


Even if I'd seen an ad like that beforehand, I think I would have still applied for the job.

There was no Help Wanted sign at Oak Tree Press. Instead, there was an overworked publisher, a stack of queries and limited staff.

I'm a person with a bad habit of looking at the status quo and asking myself, “How can this be done better?” I'm not sure if that speaks to my leadership skills or just the fact that I can't leave well enough alone.

In the Navy, I was told “Never volunteer.” I ignored that sage advice just like I ignored many of the edicts I was taught. Accessing the situation, I told Billie Johnson “How about letting me handle acquisitions?”

Boxes of slush poured in via UPS. To prevent my spare room from becoming a warehouse, I decided to go green. Only electronic queries would be acceptable.

I instituted a timely response to queries. I know authors are taught “The query letter is the most important letter you will write.” There are even workshops on the topic. I don't read the query (sorry aspiring writers!). Instead, I look for two things: genre and word count. If neither apply to our guidelines, I send a rejection letter. I don't believe in generic rejections, just like I don't believe in generic authors. I will tell writers where they missed the mark.

I then google the author. I'm looking for a “Q” rating, the number of times the writer's name appears on the Internet. I'm searching for a website or any attempt to build a platform. Is the author serious about a career? Have they been interacting with cyber/social/professional websites and blogs? Or, do they feel their job is simply to write?

Too many writers tell me they are going to market once their book is contracted. I believe marketing starts the minute you decide you want to write a novel. Name recognition is key. When regularly commenting, contributing and following blogs, peers and professionals notice. This is how to attain future reviews, interviews and blurbs. I would rather publish novel with a strong marketeer than a bestseller from an author who has no intention of promoting.

The days of the publicity machine are over. A small press expects an author to be savvy in marketing with skills in place. This is where Oak Tree may be different from other houses. As we grew from 12 titles a year to the current 36, contracted authors started functioning as a “family.” We don't market as individuals, but as a group. Loyalty to the house and to each other are key.

In researching for this piece, I discovered that most jobs as acquisition editor expect a masters degree in English; I have a BA in journalism. An acquisition editor at McGraw-Hill is expected to bring 20 books into publication; I've brought in 15 in my first year. On the low end of the pay scale, acqui-editors make $30,000; I get paid after bills, authors and cover artists are paid.

On the other hand, the perks are phenomenal. I was flown to Puerto Vallarta to speak to a writers' group; traveled to Victoria, BC, to scout for our first Canadian property; spoke at the largest junior college in the US; and my mystery novels are used to teach genre writing in community colleges in NJ and California. Plus, I head up The Posse, possibly the most “novel” force in marketing on the Internet.

All because I saw a need, lent a hand and had a heart.          

Let's be friends

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  • Nicki Johnson

    I figured with this name I would be basically un-google-able. There had to be so many Nicki Johnsons in the world, I was sure to be lost in the babble. Googled myself on a whim last week though, and was a bit shocked to see my face in the top five results, and my blogs and comments all over the first several pages of results. It was actually slightly scary.

  • Sunny Frazier


    I couldn't make it this year, but my publisher, Billie Johnson was there. We're Oak Tree Press. If you have a completed manuscript, why not send me a few pages? [email protected]


    As for expanding to another part of the writing world (which I consider hedging my bets), a new publishing house was just announced on this site. It never hurts to ask if they need help. I started by volunteering and now it's a somewhat paying position. Work is often done electronically, so you don't have to fly if you don't want to. 


    You are right that e-books are rocking the industry. The agents and big publishing houses aren't getting enough of the profits. Don't kid yourself when they say they are only looking out for authors. We're all getting better royalties from e-books than trade paperbacks. I think my house might be one of the few in the future that uses both technologies equally in the future.    

  • Jessica Ferguson

    Enjoyed this post. I've always wanted to be an acquisitions editor, an agent, an author--you name it, I want to be it if it has to do with writing, reading and publishing! The worst part of your job--to me--is what you call perks: I love conferences but I HATE FLYING! :)

    I attended the Killer Nashville conference this year. My first 50 pages made the top 10 in their contest. That was thrilling-even though I didn't make the top three. I was amazed at the mixed feelings about ebooks and traditional publishing. There almost seems a sense of panic in the publishing world. I also met a few editors and authors who are refusing to change and grow with the times. The 11 hour drive to Nashville was worth it. I learned a lot, made some new friends, met a new critique partner and 'played' with a former critique partner. The only thing that could have made it better for me is if I had been an acquisitions editor sitting on a panel and listening to pitches; or maybe signing my own books. :) 

  • Bridget Straub

    Good for you, and thanks for letting me know that I am on the right track in building my platform as I begin looking for publication. I must now google my name and see how many ways it comes up. I think it should be pretty good!