Three Steps to a Successful Marketing Plan
Contributor
Written by
Passion Project
October 2010
Contributor
Written by
Passion Project
October 2010
Sarah Wilson, October's “Consultant of the Month” for Monique, tackles the marketing challenge with some common ground. When I first spoke with Monique, we discovered that we are both in the throes of parenting young children. Monique keeps a blog that profiles a smiling mom and her two lovely daughters, and details the trials and triumphs of parenting. In this case, life is experienced through the lens of a bi-racial family – so ponderings about box tops, kindergarten, and Halloween costumes are interspersed with stories about the many ways our society’s presumptions and biases about race impact her family on a daily basis. This brings an extra supply of heartache and tribulations to the usual ups and downs of parenting. That said, Monique and her family have quite a bit of company. Interracial couples today represent 7.4% of the population – and that number is growing rapidly. My job here is to help Monique fully develop the marketing plan for our book proposal. After reviewing her “first draft proposal” and her manuscript, I asked Monique to do three things to begin our work together: 1. Make a list of every organization / group she can touch with her book’s message. This includes places where she has spoken, civic groups of which she is a part, alumni associations from colleges she has attended, universities where she has taught. By detailing out the number of people in each group, we can better demonstrate the extent of Monique’s network – a critical part to answering the publishing house’s question of “How Will You Market Your Book?” 2. Re-order the Table of Contents for her book proposal so that the marketing oriented items are grouped together [Comparable Titles / Audience / Markets / Promotion By The Author]. Under ‘Promotion By The Author’ I am asking her to detail out speaking engagements, book publicity, and social media marketing as separate and distinct items to cover. 3. Obtain quotes from professionals, other authors and luminaries about her book to include in the book proposal. At the end of the day, a book proposal is a marketing document, meant to convince a publishing house that this book is unique in the market with a relevant, timely message. Endorsements from those respected in one’s field are a quick, effective way to demonstrate this. The manuscript for “Raising Simone & Nadia” is unique and powerful – and we are going to make sure that Monique’s marketing plan is as well! Side note – for more on this subject, join me for a “How To Write a Marketing Plan Publishers Will Buy” webinar on October 13

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Comments
  • Jackie Branagan

    This is sooo clear and concise. Thanks for all of us who will be able to use your advice.

  • Kim Kircher

    Yes, me too. I'm bookmarking this.

  • This is priceless. Thank you. Bookmarked.

  • Carleen

    Great ideas here. And really cool that you're using them to help the author who won and any other nonfiction writers who "tune in" as well!