If you've got a book to sell, it's increasingly important to make a trailer.
But if you've never made a trailer - and let's face it, most of us writers
haven't - where do you start?
Second, what do you put in it? There are a lot of very smart trailers out
there and if you want yours to stand out, you'll have to do a lot than sit
at your webcam cradling your book and grinning.
And although as a writer you might be full of ideas, you need to learn a few
different aesthetics to make a good trailer.
It's all in The Book Trailer Manual, by writer and writing teacher Darcy Pattison. Technical resources, how to choose
software and hardware. Where to get images and sound effects. Small budgets
and big budgets. Where you can cut corners - and where you must not. For
instance, rough Blair Witch visuals are fine, but ropy sound is a big no-no.
Darcy Pattison explains clearly, gets advice from authoritative experts and
writes from her own practical experience learning to make trailers for her
own books. She also knows how to teach creative people, as evidenced by her
books on the writing process. The book is dotted with examples so that you
can see for yourself what makes a good trailer and build your critical sense
and give you the best chance of creating something original. If you're
trying to catch readers' imaginations, there's no point coming up with a
trailer concept that's been done to death.
Another feature of Darcy's style is practicality. Questionnaires help you
plan your projects - and encourage you to think critically and hone the
content so it's as good as it can be. Appendices give a wealth of sources.
It's like having her standing at your shoulder.
Book trailers, once you've mastered these basics, are clearly great fun and
very rewarding for any creative person. Ultimately the best person to
promote your book is you, and this book will give you the basics so that you
can do a good job of it. Find out more at http://booktrailermanual.com/manual/
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