This blog was featured on 06/19/2017
4 Simple Writing Consistency Hacks for Copywriters

Everyone says that copywriting is a great side job and awesome source of additional income for everyone, who has writing skills/inclinations and doesn’t mind working in front of a computer screen a few hours a day. You may literally earn money without moving off your couch and do it while having a TV turned on in the background, right? Well, as an insider, I may prove that just like any other job, copywriting is not as easy as it seems to someone, who has never tried to do it. There’re a lot of challenges you have to overcome in order to become successful in it and remain in demand on the market.

One of the things a lot of freelance copywriters struggle with is consistency. Keeping up with my writing, meeting the deadlines, avoiding sleepless nights and overcoming something I like to call ‘brain blackout’ – the state when you can’t produce even one decent sentence – those are my ongoing struggles. Sometimes even opening my laptop and text editor sounds impossible. And that may go on day after day. Additionally, I’m a writer and an editor of a contractor referral website blog, so need to come up with article ideas and make sure that I consistently upload quality content to it while performing other freelance undertakings.

Despite all the difficulties, I managed to write almost 300 blog posts, which are from 700 to 1,800 words long, 175 articles for other online platforms (650-1,000 words) and executed a number of other technical copywriting tasks that are difficult to measure in a form of words just in a year and a half. I had my bad days, but I couldn’t do that much while being a daytime law student finishing my last year in the university if I didn’t develop a consistent writing habit.

As writing consistency is rather important for professional success and finances of each freelance copywriter, I decided to share a few consistent copywriting techniques I learned from my own experience.

Writing consistency hacks for copywriters

1. Diversify your tasks

 Try to work with various clients, who require differently themed content. If you undertake absolutely different tasks, you will be able to switch between them not to get bored and stuck in the same routine. Starting an article won’t be as challenging and completing a few of them a day will be totally possible. 

Having an opportunity to decide which article to write next and change up topics depending on what feels right in the moment helps a lot. Those who run their own blogs will relate. 

2. Plan your activities

If you want to write consistently, you will have to get used to planning and come up with a working system that works for you the most. It’s especially important if copywriting is you part-time job and you need to combine it with college or other professional activities.

I found developing a weekly plan the most effective and realistic for me. Each Sunday or Monday I do the following: I decide how many articles you have to complete, how much time you’re going to spend on each of them, determine topics and headlines if not provided by your client and conduct a brief research to define the difficulty level. I have a planner on my phone to write all of that down, and let me tell you: checking the task off is the best thing ever.

3. Create a working environment

If you’re anything like me and you work from home, getting into the writing mode is quite difficult. That issue is the main inconsistent writing culprit. Combat it by creating a home office corner or finding another place that makes you feel productive: a coffee shop, a park, etc. No matter what you choose, you need to associate that location with work only and eliminate all possible distractions.

I’m the most productive and consistent when I get to write at home, sitting at my favorite organized desk and listening to soft classical music (preferably piano and violin). I don’t allow myself to get up unless I finish an article or take long breaks if I know that I have to write a few of them a day. Otherwise, my writing mode disappears and I rarely succeed to get it back.

4. Take days off

The most horrible mistake that damaged my writing consistency is working on the weekends. It sounded like a perfect (and only) way to decrease the work load on the week days, when I had to attend university and study for practical classes after getting back home. So, I used to write a couple of articles on week days depending on how much school work I had and used my weekdays to catch up with work.

Don’t do that ever! Take at least one day of the week off to let your mind rest from constant creative thinking and distance itself from other problems. Otherwise, you’ll reach the burnout point quite fast. Once that happens, your productivity levels will decline and you will hate yourself for being unable to produce even the smallest, easiest article ever.

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