When people think about copy and text, they typically think about longer documents, such as website pages and blog posts. Social media posts may spring to mind, too. But there are smaller snippets of copy that are just as important.

Think about your email signature, for instance. Do you have one? If so, what information does it include? Could it be more effective?

Business owners can use their email signatures for:

• showcasing latest products or services
• announcing upcoming events, seminars/webinars, or workshops
• promote your newsletter to get more signups

If you’re an author, you could use your email signature to:

• remind people you have a book that was just published, or just won an award
• link to your most recent online publication – be it poem, essay, or short story
• note upcoming readings or other speaking events

You don’t necessarily want to have to change your email signature on a daily basis, so consider what types of emails you typically send, who you send them to, and what would be the most effective thing to note in your email signature.

What can you include in your email signature that you hadn’t thought of including before?

Bernadette Geyer helps small businesses, entrepreneurs, and creatives expand their reach through clear, concise, and compelling copy in English, so that they can attract more customers (and readers!) with consistent and memorable marketing content. Download her new set of “Quick Sheets”  for tips on how to use your online resources to attract more customers and readers, even if you only have 15 minutes a day to do your online marketing.

Geyer specializes in working with people who are breaking out of their fishbowl to move to a bigger pond – whether they are writing a book, expanding their business into new markets, creating their first website, or dipping their toes into the social media waters. Subscribe to her monthly news from the big pond if you’re interested in business and professional growth.