This blog was featured on 08/08/2017
How to Find Book Bloggers
Written by
Maria Murnane
August 2017
Written by
Maria Murnane
August 2017

Reaching out to book bloggers is a great way to get objective, credible reviews. In addition to posting their reviews on their own websites, many bloggers are also active on social media, which can draw additional eyeballs to your work. (For example, here's a recent tweet by a blogger promoting her thoughts on my latest novel, Bridges, and here's a recent YouTube review of my novel Katwalk)

Like most people, reviewers often have particular genres they prefer to read. Below are some ways to find bloggers who might be a good fit for your book. These are not the only ways, but they will definitely help you find a lot of people to pitch:

  • Search the titles of popular books that are like yours, plus the word "review," then scroll through the results and see which are book blogs.
  • Search "book blog" plus words that describe your genre, e.g., "mystery," "romance," "thriller," "memoir," etc.
  • Search for companies that specialize in "blog tours." Many of them feature the "stops" on the tour, i.e., the bloggers they got to review their clients' books. Look for a book in your genre, and there you will find a list of relevant bloggers to pitch.

Once you find a blog that looks perfect for you, look to see which blogs that blogger follows. (There is usually a list on either side of the home page.) Click on one, then go back and repeat the process. Soon you will have a big list of bloggers to contact.

NOTE: When you start pitching, track your correspondence. I use a spreadsheet for this, but any system that works for you will do. Just use a system, or your hard work will eventually become a confusing mess. (Scrolling through the sent folder of your email is not a "system.") Recording your outreach is tedious, but it's well worth the effort. Not only will it keep you organized now, it will keep you from having to start from scratch when your next book comes out.


Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at


This blog post originally appeared on Reprinted with permission. © 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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  • Maria Murnane

    @Lisa, some bloggers will read only paperbacks, but in my experience that is less than 10% of them. Btw sorry for the delayed reply to this-- I just saw it now! -Maria :)

  • Cheryl Suchors

    Thanks for being so concrete. Makes the article very useful! Appreciate the sharing.

  • Lisa Thomson

    Thanks for the tips! Question; is there a general preference for paperbacks? I heard that many reviewers prefer paperback over e-book or pdf versions. What's your experience? Thanks again, Maria.

  • Thank you! This is very helpful, since you gave very specific ways to follow your advice.