This blog was featured on 10/10/2017
Recap of a Facebook Launch Party
Written by
Maria Murnane
October 2017
Written by
Maria Murnane
October 2017

In a recent post I described a launch party a super fan of mine was planning for my latest novel (Bridges) on Facebook. I wasn't sure what to expect and promised to report back on how it went, so here you go!

The party wasn't enormous, but in my opinion it was a big success. I think around 50 people attended, which is more than I see at my physical launch parties. Here's how it unfolded:

  • The super fan/host (Veronica) began the party by posting a meme that read "roll call," and in the comments everyone who was "in attendance" wrote where they were located. Attendees ranged from Alabama to Oregon, with one woman logging in from the Philippines!
  • Every five minutes Veronica posted a meme with either a fun question (e.g. what's your dream job?) or an action item that would make the attendee eligible for a giveaway (e.g."sign up for Maria's newsletter for a chance to win a signed copy of Bridges.")
  • If the meme included an action item, it also included a link to where to complete the action item (e.g. my website to sign up for my newsletter.)
  • Other action items included "Follow Maria on Instagram," "Like Maria's author page on Facebook," and "Follow Maria on Twitter."
  • When attendees completed the action items, they posted in the comments below the meme that they had done so.
  • For the giveaways, I picked winners from the comments at random. 
  • In between the giveaways and games, Veronica posted a photo of me and opened it up to questions in the comments. This was my favorite part of the evening, because it gave me a chance to interact directly with my fans.

Here's a link to the party if you'd like to see exactly how it unfolded. (It says 88 attended, but I don't think that's accurate given how many people answered roll call and participated in the activities. Then again, maybe some attendees just wanted to observe. Or maybe people RSVPd yes but didn't attend.)

In all I gained dozens of new followers on social media, and I hope I gained some new readers too. Regardless, I had a great time and would definitely do it again!


Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at


This blog post originally appeared on Reprinted with permission. © 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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