This blog was featured on 01/25/2018
BookBub — International Style
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As my book, Note to Self: A Seven-Step Path to Gratitude and Growth approached its one year birthday, I decided to try—again—to get a BookBub deal. I’d tried twice before to no avail.

One

First I read Betty Hafner’s post, “6 Must Do’s for a BookBub Promo,” on the She Writes website. The most important takeaway for me was item #2: “Wait until you have bragging rights before applying.

With six book awards under my belt, I decided to go for it. I hadn’t yet watched the BookSparks webinar, “How to Maximize BookBub" (an excellent $10 investment), so I didn’t know to elaborate. I simply cut and pasted my “bragging rights” (as shown below) in the “notes” section of BookBub’s application:

NOTE TO SELF BOOK AWARDS:

  • 2016 Nautilus Silver Award
  • 2016 Idaho Author Award
  • 2016 Foreword INDIES Book of the Year Gold Winner
  • 2017 International Book Award Gold Winner
  • 2017 International Excellence Body, Mind, Spirit Book Awards Finalist
  • 2017 Janey Love Platinum Awards Gold Winner 

Three days later I received an email from BookBub informing me that Note to Self had been selected for an international promotion; an opportunity that did not include the United States. I accepted. The countries the promotion would run in included: Canada, Australia, India, and the United Kingdom.

Two

After a happy dance that included fist-pumping the air, I contacted my publisher, and project manager at She Writes Press (Brooke Warner and Cait Levin) to let them know that Note to Self had been accepted for an international BookBub promotion. Changing a book’s price is like moving a mountain, so I wanted to give them PLENTY of time to accomplish the task. The price I set with BookBub was 99-cents. 

Three

In Barbara Stark-Nemon’s She Writes post titled, “BookBub Basics—International E-book Sale—An Assessment by a She Write Press Author" I learned that I needed to claim my Amazon Author Pages in different countries. As I write this article, Canada, Australia, and India still don’t have Amazon Author Pages, but I claimed mine in the United Kingdom. 

While I was at it, I claimed my Amazon Author Pages in Germany and Japan. This article, “4 Tips for Setting Up Your International Amazon Author Central Pages” was beneficial.

Four

I emailed the awesome team at BookSparks and purchased a meme that showcased my book with four of the award medals on it. Simple is best.

Five

Using that meme, I ran a Facebook Ad to coincide with the BookBub Promotion dates. When selecting the “audience,” I specified Canada, Australia, India, and the United Kingdom. 

Having run successful Facebook Ads before, I knew to additionally select women (my ideal audience) between the ages of 30-65, who are interested in spirituality, self-help, yoga, and meditation. 

Summary

The BookBub promotion ran September 16-22, 2017:

  • Using Facebook’s Ad Manager, I tracked my Ad’s reach, engagement, and clicks. 
  • Tracking international book sales at NovelRank.com is useful for Canada and the United Kingdom, but those countries only reflected a piece of the pie.  Brooke Warner is in the process of getting numbers from Ingram Publishing Services, but that's akin to herding cats.
  • Note: Even though my book's project manager, Cait Levin, stayed on top of Ingram Publishing Services to change the Amazon price in the UK, they dropped the ball. Be forewarned—that's one of the issues with an international campaign.

Did the promotion cover the cost of the campaign? 
Yes, and then some.

Would I do it again?
In a heartbeat!

 

* This post was originally published in October 2017.

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Comments
  • Nancy Chadwick Writing

    Laurie, this is a great post! Thanks for sharing your experience, invaluable guidance and self-help really, for fellow authors.