This blog was featured on 01/15/2018
Resources for Three Book Marketing Essentials
Contributor
Written by
Maria Murnane
January 2018
Contributor
Written by
Maria Murnane
January 2018

Here are three building blocks of a good marketing campaign, with resources for each:

1)   Website

If you want to be perceived as a professional writer, I strongly recommend hiring a professional to design your website. Here are two excellent ones I recommend:

Andiamo Creative: www.andiamocreative.com

Author Support: www.authorsupport.com

Note: Andiamo Creative recently revamped my website if you'd like to have a look: www.mariamurnane.com.

If you're good with design tools and/or your budget is tight, free services such as WixWebsite Builder, and GoDaddy are options. (Just be careful not to end up with a site loaded with advertising, which can look gauche and turn off potential readers.)

2)   Newsletter

I recommend using a newsletter program over email for multiple reasons, such as the option for subscribers to opt in (or out), and your ability to track subscriber engagement. Two solid vendors are:

Mailchimp: www.mailchimp.com

Constant Contact: www.constantcontact.com

I use Mailchimp, which is free for unlimited messages to less than 2500 subscribers, and $30+ per month on a sliding scale of subscribers from there. (Click here to see what a recent newsletter looks like.)

3)   Business cards, postcards, bookmarks, etc.

Easy-to-carry giveaways with information about your book are a great marketing tool, and the following vendors offer fantastic pricing:

Vista Print: www.vistaprint.com

Got Print: www.gotprint.com

I recently ordered 250 customized, two-sided, color business cards from Vista Print for $22.99. (I believe there are also more basic card options for free.) Each of my cards includes my website color, logo and tagline: Bestselling novels about life, love and friendship.

Book marketing is hard work and takes a lot of energy, which can leave authors of every genre feeling overwhelmed and discouraged. While there's no magic formula for conducting a marketing campaign, the basic elements above will get you started, and in my opinion that's half the battle.

-Maria

Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at www.mariamurnane.com.

 

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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