This blog was featured on 01/15/2018
Resources for Three Book Marketing Essentials
Written by
Maria Murnane
January 2018
Written by
Maria Murnane
January 2018

Here are three building blocks of a good marketing campaign, with resources for each:

1)   Website

If you want to be perceived as a professional writer, I strongly recommend hiring a professional to design your website. Here are two excellent ones I recommend:

Andiamo Creative:

Author Support:

Note: Andiamo Creative recently revamped my website if you'd like to have a look:

If you're good with design tools and/or your budget is tight, free services such as WixWebsite Builder, and GoDaddy are options. (Just be careful not to end up with a site loaded with advertising, which can look gauche and turn off potential readers.)

2)   Newsletter

I recommend using a newsletter program over email for multiple reasons, such as the option for subscribers to opt in (or out), and your ability to track subscriber engagement. Two solid vendors are:


Constant Contact:

I use Mailchimp, which is free for unlimited messages to less than 2500 subscribers, and $30+ per month on a sliding scale of subscribers from there. (Click here to see what a recent newsletter looks like.)

3)   Business cards, postcards, bookmarks, etc.

Easy-to-carry giveaways with information about your book are a great marketing tool, and the following vendors offer fantastic pricing:

Vista Print:

Got Print:

I recently ordered 250 customized, two-sided, color business cards from Vista Print for $22.99. (I believe there are also more basic card options for free.) Each of my cards includes my website color, logo and tagline: Bestselling novels about life, love and friendship.

Book marketing is hard work and takes a lot of energy, which can leave authors of every genre feeling overwhelmed and discouraged. While there's no magic formula for conducting a marketing campaign, the basic elements above will get you started, and in my opinion that's half the battle.


Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at


This blog post originally appeared on Reprinted with permission. © 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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