This blog was featured on 01/25/2018
Be Careful When Asking Others to Promote Your Book
Written by
Maria Murnane
January 2018
Written by
Maria Murnane
January 2018

Word-of-mouth is a powerful force, and there's nothing wrong with encouraging your fans to tell their friends about your book. The key word here is fans. It's clear that a person is a fan of your book if she writes a favorable review on her blog, if he sends you an email telling you he enjoyed it, if she signs up for your newsletter, etc. In those situations, ask away!

What I don't recommend is asking people who are not fans to act like they are. I recently received an email from an author, whom I hadn't met, asking me to forward a one-page description of his novel, which I hadn't read, to my network of contacts. The "description" he included was essentially a glowing review of his book. It was also written in the first person. That meant that if I did send it to anyone, it would appear that I'd written it.

What would you have done in that situation? I thanked the author for getting in touch and told him I couldn't promote a book I hadn't read. I felt bad for him because he had clearly put a lot of effort into his outreach. His email to me was personalized, which got me to read it - good! If he'd only added in the additional step of offering to send me a copy so I could read it before possibly recommending it, who knows what might have happened. I'm always looking for a good read.

If right now you're thinking, "I don't know if I have any fans to ask for help," you can start by including a note in your email signature along the lines of, Did you enjoy my book? Please tell your friends! If it results in a recommendation, it will be an honest one.


Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at


This blog post originally appeared on Reprinted with permission. © 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

Let's be friends

The Women Behind She Writes

220 articles
12 articles

Featured Members (8)

12 articles
39 articles
107 articles
362 articles

Featured Groups (7)

Trending Articles

  • Christmas Cheer!
  • Navigating The Season
  • Why Writing Biracial Female Superheroes is World...
  • I'm A Woman Rabbi On A Mission...
  • How to Write Complex Female Villains
  • Facebook Ad Targeting for Authors

No comments yet