When's the last time you sent a handwritten thank-you note in the mail? When's the last time you received one? If you've sent or received even one within the past year, you're probably in the minority. So think about what a positive impression you can make by sending one when appropriate. Everyone likes to feel appreciated!
Here are some examples of where a physical thank-you note could (not will—no guarantees in book promotion!) make a difference in your marketing efforts:
- A reviewer who has a mountain of books in her to-be-read (TBR) pile. A thank-you note for "taking the time to read my book" might bump your title to the top of that stack. (Note: be sure to sign the book too.)
- The editor of an alumni publication that mentioned your book. Your thank-you note might open the door to other opportunities for coverage down the road, e.g. a profile, or an invitation to participate in a regional alumni event.
- The organizer of a book club that has selected your book. People who run book clubs are usually voracious readers who love to talk about books - and about the time they got a real thank-you note from an author. The more people who talk about you and your book, the better.
- The organizer of a book club that hasn't selected your book because there are too many books currently in front of yours. A personalized "thanks for considering my book" note might increase your chances of being the book club's selected read down the road.
Ask a hundred authors if there's a magic formula for selling books, and you'll probably get close to a hundred NO answers. But ask a hundred people if they like receiving thank-you notes in the mail, and I bet you'll get close to a hundred YES answers. So what do you have to lose? It certainly can't hurt, and, as a bonus, it feels pretty good to do something nice for someone else.
-Maria
Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at www.mariamurnane.com.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.
I couldn’t agree more! There’s something refreshing and wonderful about receiving a hand- written note in the mail. I’m in the process of sending thank-you’s to the generous authors who took the time to both read and blurb my novel. Your reminder is spot on!
Great post, Maria! Not only have been sending hand-written thank-you's but also any short that might accompany my book or more recently for me, my ARCs I've even gone an extra step to use a custom note-paper to keep with my branding.