Why Are We Bound to Social Media Stereotypes?

Books and coffee, books and lovely tea mugs, pictures of people reading books outdoors, beautiful images with which our Facebook and Instagram and Pinterest feeds are overloaded, images that we’re trying to find, or create ourselves for promoting our books, coming up with an eye-catching one-liners and posting them to social media in an effort to get discovered, get liked, get re-tweeted, get noticed and while doing that I think that sometimes we undoubtedly fall under certain stereotypes imposed on us, we choose to follow rules that seem to work well, a formula that will bring us to becoming successful, skillful entrepreneurs, writers with thousands of fans, readers, or at least loyal followers while building up our brand.

It’s hard to find that niche of yours, and it’s even harder to know how to navigate in that universe where lines between reality and invented world are somewhat blurred, those breathtaking views with your book wide open, are surely more interesting to see than knowing that the author posting that same picture is in reality still sitting in her nightgown with a messy hair and having her first cup of coffee in the morning, which eventually also ends up on Instagram, with a nice, motivating capture,  depending what day of the week it is. I, of course, am no exception; I too try to produce “the ideal world” inhabited with book covers, coffee mugs and neatly packed bookshelves, beach bags, champagnes, and wine.  I too play that game, and to be fairly honest I actually like it.  As my potential audience consists of presumably women, I try to match their interests, involve potential readers, and although I’m often out of ideas how else to persuade them that the story I’m telling is worth reading, very often I wonder, how much of my true self is out there exposed? How much it should be? Do they really want to see a new picture of the book cover posted for millions of times?  Do they really want to see a glimpse of my laptop where I’m writing the next bestseller? Do they really want to see another picture of Paris, or New York or London? That’s called a sneak peek into a writer’s life, isn’t it?  Or do they want to know the real me, the real us, with all our flaws, and fears, and doubts, our imperfections, our real lives? 

Maybe, in our quest of constantly fighting over attention and over our wish to look all glossy and cool at the end, sometimes, we forget that what matters is the book itself, and not the image of it taken from different angles, not the coffee cups and candles and flowers near it, carefully chosen to make a perfect Instagram post. I haven't posted anything today, but I saw a wonderful quote, so following the rule of the perfect world,  I might post it tomorrow...  


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  • Nino Gugunishvili

    Thanks Lisa! I'm very happy you enjoyed it! Typo sorted!:)

  • Lisa Thomson

    Loved this take on Instagram, social media promo. I don't necessarily want to know about my favorite author's flaws, personal life, fears or doubts. There should be some mystique surrounding a writer. Just my opinion. Heads up, there's a glaring typo, 6th line down. I don't normally point that out b/c I sound like a jerk but I think you'll want to correct that one. I enjoyed this article, Nino!