Samm is like every other detective tracking their target. That is, if every other detective is a demon banished from Hell and their target is an escaped rabid soul! At its heart, the comedy-fantasy world of Little Idiots is a detective novel where demons are the good guys, humans are ridiculous and angels have bad attitudes. Samm is nothing more than a horned Sam Spade, and like any hard-boiled detective, food never touches his lips; he subsides on cigarettes and booze.
And man, does the booze ever flow. Alcohol is Samm's solution to all problems - get beat up by demon mafiosos? Have a drink. Angel trying to assassinate you? Have a drink. Your apprentice bringing home Cerberus' stray puppies? Have a drink. And put newspapers down on the floor. Lots of newspapers.
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