This blog was featured on 09/25/2018
Another Reason to Track Your Book Marketing Efforts
Written by
Maria Murnane
September 2018
Written by
Maria Murnane
September 2018

In previous posts I've addressed the importance of tracking your marketing outreach, as much of it will require following up multiple times before it leads to a result. Today I’d like to discuss another reason to document those efforts: It will be helpful when you write your next book.

Yes, daunting as it sounds, you may write another book one day—maybe even one day soon. Once you have that writer’s bug, or itch, or whatever you want to call it, there’s no telling when it might flare up again. So when it does, why reinvent the wheel?

Here are some examples of how tracking your marketing efforts now can help you generate buzz for another book down the road:

  • You can reach out to bloggers who reviewed (and liked) your first book and offer them an advanced copy of your latest work.
  • In the above vein, you can also offer yourself up for author interviews—book bloggers love to interview authors!
  • You can announce the book’s publication date via your newsletter/Facebook page/Twitter account/etc. and take pre-orders from fans for signed copies.
  • Using the above channels, you can ask your existing fans to spread the word about your latest work to their friends. 
  • You can reconnect with book clubs, alumni groups and other organizations that responded positively to your first book.
  • If you have a launch party, you can easily alert your local press.

Researching people, groups and organizations to contact about your book takes time and energy. Why do all that work again if you don’t have to? Granted, lists will need updating as things change and people switch jobs, etc., but starting with something is a whole lot better than starting from scratch. 



Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at





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