This blog was featured on 11/07/2018
An Idea for Holiday Book Marketing
Written by
Maria Murnane
November 2018
Written by
Maria Murnane
November 2018

Signed books make great gifts. Your biggest fans, however, might not have any idea that they can buy them from you, so why not tell them? You can do this via email, Twitter, Facebook, your newsletter, etc. How much you charge per copy is up to you, and you can even offer to wrap the books yourself and mail them directly to the recipient of the gift.

With the holidays just around the corner, I decided to email a couple friends who are also big fans of my books to see if they wanted to buy any signed copies as gifts for their friends. Within an hour both replied with orders for a total of 10 signed books. 

I think I’m on to something. 

Today I plan to look through my contacts list and reach out to other friends who are also big fans of my books. I’m not talking about a mass email to everyone I know, rather personalized, tasteful messages that are more than just sales pitches. Yes, that’s time consuming, but book marketing is time consuming. There’s simply no way around that. 

As for the physical mailing of the books, I strongly suggest going to the post office and asking for the book rate. It’s much cheaper than regular shipping, and it includes tracking. I often receive emails from readers of my blog asking if they can send me a copy of their work—and if I say yes the book usually arrives via FedEx or some equally expensive method. Each time that happens I feel bad, because that’s a double expense for the sender (the book itself and the big shipping fee). The only downside about the book rate is that you can’t request it at the self-serve kiosks so have to wait in line, but the money you’ll save over time is well worth it.



Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at

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