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This blog was featured on 12/29/2018
Marketing Tip Tuesday: Understanding the Modern Day Reader on Social Media
Written by
She Writes
December 2018
Written by
She Writes
December 2018

In 2018, the quest to capture readers’ attention through every social media platform became that much harder as the technologies and outreach have drastically improved and changed. If you’re trying to understand the modern day reader on social media, there are a few things to know about each individual platform.

One trend that remained in 2018 is the age of social media users. According to surveys from Pew Research Center, 88% of people between the ages of 18 and 29 are currently using every major available social platform; Snapchat, Facebook, Instagram, Pinterest and Twitter. In order to fully understand what you have to do to capture the attention of your followers, you’ll first need to identify your follower demographics. Taking into consideration the genre you write and the subject matter you focus on should give you a good idea of the age, gender and location of your followers—crucial information when it comes to successfully reaching them and encouraging engagement.

Learn more about which platforms perform the best for your targeted age range.


When it comes to Instagram, your followers are looking for a few things: quality photos, catchy captions and regular engagement. With 60% of the platform’s users logging onto the app every day, this is a great place to share book event photos, behind-the-scenes shots and photos your followers have shared featuring your book.

Do yourself a favor and make your public profile a business account. By doing this you’ll be able to access useful information about your following, the effectiveness of your hashtags and more. Learn more about how to best use analytics through your business account on Instagram.  


As many brands and authors have realized over the past year, Facebook is no longer a platform where you can find organic growth and success in building a following. While 74% of Facebook users regularly use the site, you think it would be safe to assume that anyone following you will see every update you post… false. With the idea that you have to pay to play, Facebook has become a successful outlet for authors who are willing to invest in content promotion and the possibility to drastically boost engagement.  

Learn more about what it takes to target the appropriate audience on Facebook and the best tips for effectively advertising to those readers.


Like the other platforms already mentioned, Twitter’s users are majorly young (18-24). With this is in mind, it’s important to do your research and learn what is expected of you as an influential voice on Twitter.


Of all the social media platforms, Pinterest is the silent killer. Even if you don’t have a Pinterest account or regularly use your boards, readers love the platform. Gathering Google Analytics data for the She Writes and She Reads brands, it is clear that Pinterest still holds a strong place in people’s hearts when it comes to sharing content online.

While Pinterest is a site comprised of majorly female users, it’s also the perfect place for readers to build their reading lists and discover new titles. Want to find out if you’re marketing effectively to those on Pinterest? Let She Writes University show you the best practices when it comes marketing your book on the platform.


The fact of the matter is, if you are regularly using Instagram’s Stories feature, you don’t need to spend your marketing time building up a Snapchat account. While the youngest adults on social media use this platform multiple times a day, your time will be better spent building up your Instagram account to its greatest potential—Snapchat is a more personal platform that’s regularly used to casually interact with your closest acquaintances

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