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This blog was featured on 01/09/2019
Amazing Instagram Stats Authors Can't Ignore
Written by
She Writes
January 2019
Written by
She Writes
January 2019

Since 2010, Instagram has been a staple in most people’s social media repertoires. Sharing photos and stories, the platform has become instrumental in launching users’ careers and promoting products. If you’re not already on Instagram promoting your book, it’s time to set up your account and get to creating content. Medium released some of the best stats about Instagram and we think they’re enough reason for any writer who’s currently on the fence to fully embrace the social app.

  1. Instagram’s audience is growing five times faster than any other social platform.

  2. In addition to a high volume of teen users, the number of adults on the app has grown significantly since 2012.

  3. You will reach a wider audience because of the fact that 75% of Instagram users live outside of the United States.

  4. Users on Instagram post over 80 million photos every day.

  5. About 36% of B2C brands consider Instagram to be a crucial tool when it comes to their marketing techniques while 13% of B2B brands rank Instagram the same way.

  6. Successful brands post about five times per week.

  7. The length of your captions have no correlation with the engagement on the photo—write as little or as much as you want!

  8. Hashtags bring in engagement—Instagram posts with 11 or more hashtags get 80% engagement for every 1,000 followers.

  9. The average engagement rate on Instagram is 4.3% so don’t worry about your posts getting a world’s worth of engagement every time.

  10. Some of the best companies have seen their followings grow by 53% every year since beginning on the platform.


When it comes to marketing your book, it’s important to treat it like a business, keeping in mind that your messaging and relationship with consumers is what will lead to book sales and long-term readers. For more Instagram stats authors can’t ignore, take a look at Medium’s insightful article and learn how you can apply this knowledge to your own account.

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  • Lisa Thomson

    I feel like Instagram has become more and more like facebook in that posts are not well viewed no matter how many hashtags one places on them. It's become a big corporate sales pitch. Not Indie author friendly at all IMO. So, I have to disagree with the optimism of this article. Sorry. :P