This blog was featured on 06/04/2019
Marketing Tip: Brand Yourself, Not Your Book
Written by
Maria Murnane
June 2019
Written by
Maria Murnane
June 2019

When I consult with authors looking for marketing advice, I often find that they have put a lot of effort into branding a single book. This approach can lead to headaches down the road, which is what happened to me when I wrote my first novel, Perfect on Paper

Here’s what unfolded:

  • As part of my marketing strategy I created a Facebook page for the book.
  • I wrote a sequel, so I created a Facebook page for that too. 
  • I wrote a third book in what was now a series, so I created a third page.
  • I created a line of greeting cards to go along with the series—plus a Facebook page for it.
  • I created a line of T-shirts to go along with the series—and made a Facebook page for it.
  • I wrote a fourth book in the series—and created a Facebook page for it.

Somewhere in the middle of all of the above, I realized that I should probably have an “author fan page,” on Facebook, so I made one, then immediately wished I hadn’t made all the others. I posted notifications on the various pages about the new page, but I still don’t know how effective that was.

See what a mess I got myself into, despite my best intentions? From the beginning I should have created one umbrella page, through which I could showcase my body of work. Instead, I ended up with a handful of pages that became a pain to manage, as well as confusing to my growing fan base. 

Let’s apply this same logic to websites. If you create a website entirely around your first book (e.g., what happens if/when you write another one? By branding yourself (e.g. or www.yournameauthor.comyou can easily feature your book while also keeping the door open for your future work. 


Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at



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