• Alisa Jones
  • How to prepare for a challenging interview with the media
How to prepare for a challenging interview with the media
Written by
Alisa Jones
July 2019
Written by
Alisa Jones
July 2019

When it comes to interviews with the media, it’s highly unlikely a journalist will tell you the questions they’re planning to ask, so you need to be prepared for a worst-case scenario.

Topics such as company scandals, rumours or controversy are examples where a journalist will probably ask at least one uncomfortable question.

To help you prepare for your next interview with the media, the public relations team at Adoni Media have put together a few tips.

Research the reporter

Before you even step foot in front of the microphone, make sure you’ve done your research on the reporter who will be interviewing you. They’ll be doing their research on you and your company, so be prepared to do the same.

Read up on their background, past articles and their interviewing style to pick up on their tone, and most importantly, the types of questions they’re likely to ask.

Prepare your key messages

When you’re answering each question, you want to get your key messages across to the audience. By having these messages prepared before the interview, you’re more likely to reinforce them in your responses.

If needed, you can also use bridging techniques to redirect the conversation back to comfortable territory and remind audiences of your key message.

Don’t repeat negative language

Although it’s natural to repeat part of a question as you answer it, make sure you avoid doing this in a media interview as any answer you give including negative language could turn into a negative headline.

Rather than repeating the negative phrase, respond with a positive solution to how you’re addressing the situation.

Stay up to date with the news

Before going into the interview, make sure you stay updated with the news of the day – particularly if it relates to your industry. If there’s an interesting news story on the day of your interview, it’s likely the journalist will ask a question about this, so make sure you’re not caught off guard.

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