One of the hardest things about publishing a book is coming to terms with the fact that while you are bursting with excitement about your accomplishment (and rightly so!), the vast majority of the world . . . isn’t. Unfortunately, for most people your book is just one of the hundreds of thousands released each year. They have no personal reason to care about it, so they don’t.
People who do have a reason to care about your book, in addition to your relatives, close friends, barber, etc., are those who went to the same school as you. They care because they can share your sense of accomplishment. It’s pride by association!
Here are two ways you can leverage your school’s network to spread the word about your book:
Alumni networks want to hear about the cool things their fellow (insert name of mascot here) are doing. So tell them. Go Lions! Go Tigers! Go Bears! You get the picture.
-Maria
Maria Murnane writes bestselling novels about life, love and friendship. Have questions? You can find her at www.mariamurnane.com.