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Why Is Sales & Negotiation Training for Managers a Must?
Written by
Emily Wilson
23 days ago
Written by
Emily Wilson
23 days ago

When it comes to a necessary skill set for a business manager, there are a lot of different words that come to mind. First, learning how to present yourself as an authority, how to act as a leader, how to take responsibility, etc. However, one of the skills that are horribly underrepresented in this field is one of sales and negotiation training. It’s not that it’s not important, it’s the fact that there are not enough people out there who can fully grasp the full significance of these two skills. With that in mind and without further ado, here’s why these skills are not just important but also a priority for managers.

  1. The more you know…

The first thing you need to keep in mind is the fact that, as a manager, you need to be the one who leads by example. So, if you’re not willing to self-improve, how can you persuade your staff members that they can or should do the same. When picking the field in which you should improve, you need to pick something relevant; something big; something that affects your business on a regular basis. Keep in mind that sales and negotiation are a great start but they should definitely not be the end of your self-improvement methods.

  1. Essential leadership skills

One of the most important things that go into sales is the fact that it contains all the skills that are necessary for you to grow and prosper. The thing about sales training models is that they’re so close to essential leadership skills that every manager has to possess. You see these workshops are designed to teach you a thing or two about presentation skills, voice and communication, pitching new ideas. After all, when closing a sale to a potential customer, what you need to do is find a way to pitch an idea.

  1. Being a middle ground

In theory, it’s the owner of the company who negotiates with big partners and investors and it’s the sales team that conducts the essential tasks for the profitability of the business. However, as a manager, it’s your job to be the one to breach the gap between the management and the workforce. You’re the one in the crossfire and the better you understand both parties, the easier it will be to mediate between them. By understanding the exact type of responsibilities and pressure that they are under, you’ll have a substantially easier job of understanding them.

  1. It’s usually a two-day seminar

The next thing you need to understand is the fact that when we say sales and negotiation training, you need to understand that this doesn’t fit the profile of traditional education. Sure, it is a seminar where seasoned tutors give you their tips and try to implement the basic principles of these fields into your mind. The problem, however, lies in the fact that both sales and negotiation aren’t something that can be thought of a course. They are skills that you develop through practice and hard work. So, they’re here merely to give you some basic guidelines. Nothing more, nothing less.

  1. The power of persuasion

When managing staff, it’s important that you know how to sell an idea. This is something that we’ve already discussed. The problem, however, lies in the fact that selling this idea isn’t always such an easy task. Sure, as a manager, you’re a person in a position of power, which means that you could, in theory, order your subordinates to do something. However, negotiating with them and persuading them that this is important, crucial and in their best interest is something far more important. The sooner you learn this, the greater the effect it will have on their motivation.

  1. Quantifying the value

One of the most underrated skills of a great salesperson is the ability to quantify the value of a resource. As a manager, you’ll face this on a daily basis. We all have those bosses who couldn’t tell the form from the essence. These were the ones who poorly managed their staff by putting too many people in places where they are supposed to do menial tasks instead of giving them a chance to focus on true money-making activities. By giving them basic training in sales, you’re also preparing them for these real-life situations.

  1. Knowing your bottom line

As a manager, you’re the one who sees the big picture. This means that you’re a person in charge and that it’s your call whether something is worth it or not. In other words, you’ll be the one from whom it’s expected to “pull the plug” figuratively speaking. This is why you need to learn what your bottom line is, which is a skill that will allow you to eliminate the negotiation process altogether. Also, knowing how to overcome various downsides and difficulties that you have in mind. It is just one of the things that you definitely need to take into consideration.

In conclusion

At the end of the day, there are several important things you need to understand about these two crucial skills. It’s not about what you learn but about how you learn to apply it that matters the most. Keep in mind that these are as much of sales skills as they are management and persuasion tools. The same trick you can use to close the sale; you can use to persuade your employees to try extra hard and make a major stride in this field. All in all, sales and negotiation training for managers is a must and it needs to find a top spot on your list of priorities.

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