The consumption of information increases every day, and this is also due to the increase in the production of materials. In this area, content creators are building a new profession. This happens because the market is very wide, and there are millions of possibilities that can be exploited.

The Internet and globalization make people from different places come together in the online environment in search of the same theme. For this reason, content creators can enhance their work if they know how to explore the public and thus ensure a great opportunity to achieve success. Now the issue is that there are many people who produce. Therefore, it is important to offer differentials and gain authority over the market.

As in any profession, content creators, even if they work as freelancers, must have discipline. They need to invest in training, training, good plans and strategies.

Years ago, when content production was still crawling, there was a chance to conquer the market with less planning and spontaneous productions. However, now the market has no more space for amateurs.

Today, if the person stays between two jobs – a "traditional" one and the freelancer/content producer, he cannot properly devote himself to any of them. That is to say: to obtain success, a dedication would be necessary for any other profession.

In addition, to conquer the public as a content producer, it is necessary to know how to relate. Be original and conquer the trust and credibility of your followers. For this, the contents must be produced with a pre-established and adequate frequency for each social network.

Investing in the production of online content

To have good results, online content creators need to make assertive investments. As in any business market, very detailed planning is necessary to create content that contains:

• Objectives and goals of content production - with pre-established deadlines;
• Well-defined target audience;
• Production schedule and very organized dissemination;
• Budgets cost estimates and possible earnings;
• Qualified content and market size;
• Know what your differential is compared to competitors;
• Possible alliances;
• Clear digital presence: site/blog and active social networks; among others.

That is, to produce a quality and relevant content, it is necessary to make a great research process. Internet consumers and users are increasingly selective, critical and impatient. So, you have to get their attention at the beginning of the material, be it a video on YouTube, Facebook, Instagram, blogpost, etc.

What should content creators consider before starting a project?

Now that you know some of the main technical characteristics to produce quality content, it's time to boost your brand and make yourself known. To achieve this, some actions can be done:

Take advantage of your freedom of expression

Large companies need to follow more restricted lines of thought and actions. You do not. Take advantage of this freedom in your favour and explore it with caution and intelligence.

What does your target audience want?

You have researched the market, your competitors, and you know who your ideal target audience is. Now, you need to know: What do you want? To help with this process, you can invest in the creation of people. They are very valuable when it comes to identifying who to arrive with my proposal and how to do it.

Be original

We take insights from a popular Instagram celebrity, Valerie Grand. The Swiss content creator and model has build a powerful standing on social media and her content continues to grow in popularity.

Talking to her, Valerie lays great emphasis on the aspect of originality. According to her, “there are thousands of issues that can be addressed, but what makes the difference between one proposal and another is the originality of each one. Do what you can to excel in your area. Originality can be transmitted through the language of content and your position, for example.

“To be assertive at this point, you need to have good self-knowledge and highlight what sets you apart from others – using that feature in your favour.”

Master and love what you do

Content creators have chosen to work this way. Starting from the fact that you have a good command of the subject and feel passion for what they do. Complementary to the technical part, which involves all planning and strategy. In a wide market, these are characteristics that if not found in one professional, will be found in another.

Therefore, before thinking about getting to work, you have to think very well about what the content will be, what your knowledge on the subject is, and how much you like that matter. You also have to know how to deal with possible criticisms – constructive or not. And for that, we insist: you have to know about the matter to be able to respond to it, when necessary.