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  • [SWP: Behind the Book] Writing a Business Book
[SWP: Behind the Book] Writing a Business Book
Contributor
Written by
Rita Sever
November 2016
Contributor
Written by
Rita Sever
November 2016

 

Have you ever been at a cocktail party, or any kind of a party, and someone is talking to you when you notice that their eyes are roaming the room.  You can almost see their thought bubble, “Who else can I talk to?” 

When people ask me what kind of a book I’ve written, it often feels like that. I can almost see the disappointment when I respond, “It’s a business book.”

I don’t blame them. “Business book” sounds boring and dry and didactic. My book, and my work, is none of those things.  Even within She Writes Press, I sometimes feel that my book is a sad third or fourth place finisher. No, it’s not a memoir; it’s not a novel; it’s not a how-to live a deep authentic life . . . it’s a business book.  I absolutely acknowledge that some of this perceived snobbery may be projection. It may totally be projection.

I too struggled with the question of whether I was a “real writer” when I was writing about something as mundane as supervision in the workplace. Wasn’t I more of a writer when I wrote short stories and a draft of a historical novel? Maybe in some ways I was more of a “writer” in the stereo-typical way, i.e. I sat in my studio by myself and made stuff up. It was fun.  It was creative. It was deep. And it didn’t work for me. I got lonely. I didn’t feel like I was making a difference. And I didn’t sell nearly enough to make ends meet. 

So I turned to a day job.  Eventually, I worked in human resources in a nonprofit. And I loved it! I was surprised by that. I was fed by the balance of people work and thoughtful work. I also found that I could make an immediate difference in people’s lives. I could, and did write, albeit sometimes what I wrote were policies and procedures!  But I also wrote plans for trainings and I told stories when I did trainings. I saw how my stories got people’s attention in a way that dry facts never could. I saw even more how the energy shifted when I encouraged people to tell their own stories. 

When I started my own consulting practice ten years ago, I started a monthly newsletter. I wrote monthly short articles that unearthed lessons about management and leadership from my day-to-day experiences and my imagination: hiking, ordering tea at a coffee shop, accidentally overhearing a first-date conversation, being frustrated with GPS and people who give unasked for advice and even the idea of sending Goldilocks to work. All of these led to newsletter articles. I also wrote about the impact of my experience of mother’s death when I was eight on my life and work.

Over time, my newsletter subscription list grew to over 1000 people. And I found that my writing was a way to connect with people and to teach people, without being dry and didactic. 

Eventually I had the idea to put the newsletters into a book. It sounded so simple but you can’t just tie 100 short pieces together and make a book.  It took time to find a way to cohesively connect the newsletter articles and surround them with a structure that made sense. When I did, I had my book. 

We do judge books by their covers and by their topic. Business writing is assumed to be didactic and dry and boring. And yet behind my business book is ten years of living; ten years of stories, ten years of thinking, ten years of sitting before the blank screen to create inviting stories to entertain and teach people about a subject about which I care deeply. My work, and my book, is about being effective as a supervisor by valuing relationships and clarity, i.e. being a more user-friendly supervisor.

I haven’t been to my studio for quite some time.  Maybe someday I will sit in my studio again and maybe someday I will write a memoir or a novel.  I love reading those kinds of books and I have found many wonderful ones written by my She Writes Sisters.  But for now I am in the world. I am a teacher and I use stories to teach.  That’s what’s behind my book. 

Photo Credits:  Katherarine Kimball Photoghy; 123RF Stock Photo

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Comments
  • I'm almost finished reading SUPERVISION MATTERS and I love it. To my way of thinking, many of actionable tips and techniques you offer can be used in any environment, including home and social situations.

  • Michelle Cox

    Your book sounds wonderful, Rita!  I'm adding it to my TBR list!  

  • RYCJ Revising

    I personally feel there are far fewer 'real readers' than many realize. This is what struck a chord reading your post, Rita. Depending on the event, and attend enough of them, and every writer, real or otherwise, will experience the doe-eyed look if he or she reveals they are a writer. Business book writers go over well at educational events, as opposed to...let's say... backstage at a music concert. 

    That said, and CONGRATULATIONS Rita, what also struck a chord was relating to how doe-eyed I've gotten about how 'floored' others are about writers writing books...period. Sometimes there are no words, especially when others already know what *we* do, without having to introduce ourselves.  

  • Timothy Desmond

    Rings a bell here. My first novel attempt in the early 1980s did not go well, as I am embarrassed by the way I wrote, But, it was my first novel length. As I was still teaching science then, and younger, life got in the way and I still wrote short stories and was submitting to periodicals and journals all through the 90s. An anthology of those stories went nowhere. At some point, as I sat in a faculty meeting, helping to edit 100 or 200 pages of a staff generated document for school accreditation, I said to myself, "I'd rather be editing my own manuscript instead of this crap." So,after year 2000 started a novel to completion in 2004. By then, the print industry was changing, and as I submitted to editors and agents, yes, received a lot of positive advice. I was afraid of self publishing so still kept submitting. I eventually signed with an [unbeknownst to me] and author mill, and had a rude awakening about the writing thing as a BUSINESS. There has been some limited success, but it is still a struggle, still no best sellers listing, still trying to write better. .... Thanks for the piece here. timothydesmond.wordpress.com

  • Jami Moss Wise

    I just read Stephen King's "On Writing" and didn't relate to any of it. But I relate to what you've said here! Novels are only one way of expressing yourself, and it's one genre I've never been able to write. And I know from experience that supervision indeed matters a lot and is worth writing about. Thank you!

  • Lizbeth Meredith

    I love this, Rita!

    For many years, I've supervised the same talented team of people at my day job. I want to get your book to renew my commitment to growing as  a leader rather than stagnating and taking them for granted.

  • Rita Sever

    Thanks Hollis.  It was good to meet you in Portland.  I appreciate your comments here.  I hope your book is selling well. 

  • Hollis Giammatteo

    Hello, Rita!  We met at the SWP author tour in Portland months ago.  I relate so much to your words, re. trying to be a "real writer," and produce the creative juicy stuff:  "I got lonely. I didn’t feel like I was making a difference. And I didn’t sell nearly enough to make ends meet."  Particularly in this post election time, it seems like so many of our endeavors risk the self indulgent, the trivial.  I love the wisdom accrued from your work in the world, and I thank you for shedding this good light on what certainly is a creative endeavor.  I will look forward to reading your book, Rita, and I am glad to have met you in person.

  • Rita Sever

    Thanks for your comments Juanita K.  Enjoy your fun reading!  

  • Hello,

    Enjoyed reading your article. I do believe that writing business books is just as much "real writing" as fiction. Yes, I read fiction and enjoy it, but, my heart is with non-fiction, which I buy and read more of. By the way, I read business text books for fun. So there you go:)

    PS: Congratulations on the book.