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Marketing Tip: Set Up an Author Page on Amazon
Contributor
Written by
Maria Murnane
July 2015
Contributor
Written by
Maria Murnane
July 2015

Did you know you probably have an Author Page on Amazon? Amazon automatically creates Author Pages for most authors, but if you haven't claimed yours, you aren't taking full advantage of this option. Setting it up on Amazon's Author Central site is easy, free, and a great way to connect with readers. In addition to information about your book(s), your page can include your photo and bio (where you can include your e-mail address, a link to your Facebook page or website or anything else you want to share with readers), your tweets and blog posts, even video! There's also a "Follow" button under your profile image that allows anyone to connect with you and receive notifications if you write additional books. (In my opinion, that feature alone is worth creating a page.)

My page features my books, my bio, my tweets, even a video!

Your current and future fans can find your Author Page either by typing your name into the search box on Amazon or by clicking on your name on the detail page of your book(s). Once you have an Author Page set up, a hyperlink will automatically appear under your name on the detail page.

I regularly get e-mails from authors who say they want to promote their books but don't have the money or the time. This is something you can do without either of those things. It's also an effective stand-in for a website if you don't have one. 

Okay, time to stop reading and get moving. Set up your Author Page now. I'm not techy at all, and I was able to do it with no problem. So no excuses, chop-chop. I promise you'll be glad you did.

-Maria

Maria Murnane is the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services to aspiring and published authors. Learn more at www.mariamurnane.com.

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2015 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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Comments
  • Sonja Larsen

    Thank you for this, it was very helpful!

  • Maria Murnane

    @Jo Anne, it worked!

  • Maria, Thanks! I just figured out how to do that in Word (I have done it before with blogs, where it's pretty easy). Let's see if this actually works when I copy and paste: 

    Check out my books on Amazon

    Like me on Facebook

     

  • Maria Murnane

    @Jo Anne, yep, I've blogged about that here too. Btw please check out this post - it will make your signature prettier! :)

  • Good idea to mention the Amazon author page as a promotion tool. I often link it below my email signature when I'm emailing folks about writing and books, etc. BTW, here's the link to mine: http://www.amazon.com/-/e/B00BH3326S

  • Maria Murnane

    @Rossandra, no-- I am not self-published so cannot set the prices of my books.

  • Loraine Despres

    Thanks for the reminder.

  • Rossandra White

    Maria have you ever done an Amazon Giveaway?

  • Maria Murnane

    @Brooke, thanks for your note! I'm confused as to what you mean by "updating" an Author Central account, however, as I am traditionally published and have updated my bio multiple times. Can you please clarify? Thanks. :)

  • Thanks for your post, Maria. I just want to add a quick note here, and maybe you could add a little update to your post, that traditionally published authors (and in this group I include She Writes Press authors) should claim but NOT update their Author Central accounts. Doing so overrides your publisher's data, and we've seen all kinds of formatting errors and duplicate listings as a result. It's great to put up your photo, your trailer, and to claim your book, and if you're self-published, then yes, enter all the data you want, but if you have a publisher, please work with them and within their system... A plea from someone who's seen too much go wrong if you don't. Thanks!