In 2012, Twitter and Pinterest rose to prominence, and Facebook bought Instagram and went public. In 2013, Twitter released Vine and went public, Google+ starting gaining traction, and SnapChat turned down a $3 billion offer from Facebook. What will 2014 bring?
1. Google+, Google+, Google+
2014 is going to be all about Google+. Why? For one, Google+ now has more than 300 million active monthly users. That’s more than LinkedIn, more than Pinterest. And, unlike Facebook, which makes you pay to ensure your friends and followers see your posts, Google+ shows ALL of your posts to ALL of your followers … for free! Not only that, but Google+ is tightly integrated with Google search, which means social media and SEO are more closely linked than ever before. In layman’s terms, if you want your site to show up high in Google searches, get active on Google+. Start by buying Guy Kawasaki’s What the Plus!, an easy-to-use guidebook on how to get the most out of Google+ (The first step is to make sure your posts are going to the Public and not just your Circles, a mistake I discovered I’d been making for months!)
2. Ephemeral Apps
2014 will be the year of the vanishing post. After SnapChat CEO Evan Spiegel turned down a $3 billion deal from Facebook, SnapChat became all the rage. SnapChat and its clones Confide, Wink, Clipchat, InstaSnap, Meatspace, and many, many more will allow users to send texts, photos, videos, and animated gifs to friends in privacy, with the confidence that those posts will then vanish, not be archived for the world to view in the days and months to come.
3. Twitter
With more than 645 million users, Twitter is the third largest social network in the U.S. after Facebook and YouTube, and the number one social network used by teens. We’ll be seeing more sponsored tweets in 2014, and more celebrities accepting money to tweet posts to their followers, but Twitter still will be one of the hottest social networks of 2014.
4. Visual Apps
Everyone loves photos. Of the top 10% of most engaging posts in a random sampling of 5000 Facebook pages taken last year, 93% were photos. Only 3% were status updates or links, and 2% were videos. Instagram, owned by Facebook, is the second most popular social network used by teens, with 23% of the marketshare. Pinterest, also visual, is the seventh most popular social network in the U.S, with 70 million users. SnapChat is quickly catching up with an estimated 50 million users, and Days, a new app designed to allow you to group your photos in 24-hour periods to create a visual diary is gaining in popularity. 2013 was the year of the visual app, and that trend will continue throughout 2014.
5. Video Apps
YouTube, owned by Google, is the second largest social network in the world with 1 billion users. Vine, owned by Twitter, has 40 million users, and we’ll be seeing an upswing in other video apps in 2014, like Instagram Video and newcomers like Viddy.
6.Medium
Keep an eye on this new blogging platform launched last year by Blogger and Twitter co-founder Evan Williams. It’s no substitute for your own blog, but it’s a great place to expand your audience by blogging about topics that aren’t necessarily relevant to your brand. It’s also a great way to find interesting content about a wide range of topics.
7. Facebook
Although Facebook isn’t the cool kid on the block anymore, it’s still the most ubiquitous social network in the world, with more than 1.3 billion users (That’s 18% of the entire world population!) Unfortunately, I’ve noticed a dramatic drop in the number of followers who see my non-promoted posts—from about 16% to 4%—in the last couple of months. In other words, if I don’t pay hard cash to promote a post on my Facebook Page, only about 80 of my 2025 followers see it. In 2014, that number will decrease even further, and those of us with professional pages will have to pay for every post we want viewed. The solution? Use your personal page for daily posts. Use your professional page only for posts worth paying for…and get active on Google+!
8. LinkedIn
With 259 million users, LinkedIn is still the number one social network for doing business. Post your resume there, upload letters of reference. You'll be happy you did the next time you're looking for a job.
9. Up-and-Coming
A few networks to keep an eye on in 2014: Pose, an app for fashionistas; Kleek, an app that lets you build a private social network within Facebook; RunKeeper, an app to track your workouts; Ghost, a beautiful new blogging platform; and NextDoor, a social network for neighbors.
What about you? What is your favorite social network? Which of these new networks entice you the most?
Marie - Social media is all about juggling!
Callie - I definitely need to update my LinkedIn profile. It just doesn't compel me to do daily/weekly updates. It feels more like a static site of resumes. Maybe I'm not getting it.
It's so interesting about how each of us use social media : for some people, LinkedIn is a CRITICAL tool in their business, for others Pinterest ... Meghan, don't give up on LinkedIn just yet, 'tho. They have some well self-publisher groups (if that's your thing) x
Meghan, thank you for your response to my comment. I'll probably keep my LinkedIn account. I do find it interesting that, while there is definitely an overlap in my connections (some of the same people I connect with on my blog, through Twitter and Google+), I still have connections that limit themselves to only one social medium, like LinkedIn. If I closed that account, then I probably would lose those connections, which I really don't want to do. So I continue to juggle :)
Callie, I've never gotten into Pinterest, but many people love it. I'm bad about updating my LinkedIn profile, and I only friend people I know in person there because I feel that otherwise the point of it is defeated.
I love Pinterest - Pinterest and Facebook account for most of my activity, tho I am scared silly of LinkedIn (no idea why). Thank you so much for sharing news about others that I'd not heard of .. off to have a looksee :D
Maria - Pinterest is really for posting pictures - not my thing. It's wonderful, though, for crafters and designers or anyone interested in those things. It's evolved a lot, too, from what I've heard.
Pat - I owe you an email! Sorry I'm so slow. I fell into the holiday vortex and am just now slowly climbing out.
Marie - I think I opened a Tumblr years ago and never once posted to it. Kind of like my Pinterest account. We can't do everything, and shouldn't try. I'd keep your LinkedIn account, though, even if you use it for work instead of for your writing. I think it's a valuable resource, and one of these days I will update my account!
Thanks for this post, Meghan. I currently have a Wordpress blog (http:/
Google+ it is. Another helpful post. Thank you, Meghan!
Meghan, thank you for your blog. I was speaking with a friend by phone about the importance of marketing or promoting one's work. He is not a writer, but is a successful business person. Just as he was motivating me, I saw your own blog before me. Perfect timing! I am on three of the social media you listed. I tried Pinterest but was not sure how to use it. Need to go back to it. Thanks!
Nancy, You're on a lot of social networks! I've never tried SnapChat or Viddy. Google+'s users increased by 58% in the latter half of 2013, though, so people ARE migrating toward it. And 300 million users is nothing to scoff at. I plan to spend a lot more time there in 2014.
Thanks for sharing your site, Suzi! I love the Ella Fitzgerald song. I'm conflicted about Medium because, on the one hand, it's a beautiful site and a great way to increase your audience. On the other hand, I hate to keep seeing writers give all their content away for free. I guess it depends on what your goals are.
Hi Meghan, thanks so much for your blog post….like how you broke everything down so simply. Since I'm in PR, I am a huge consumer of all things social media, and since I just started a blog of my own, looking for ways to share my blog appropriately. Your blog came at a perfect time. I'm a big fan of Instagram, Facebook and Twitter. Have dabbled with Google+ and am determined to wrap my arms around it in the first quarter of this year. If it's so hot, curious why more people aren't on it? I never understood that. I also like Tumblr but find it's hard to get traction there. SnapChat yes because I have step children who are on it and I don't want to miss out, Vine and Viddy yes. Storify intrigues me. There you have it. Thanks again. Nancy Moon http:/
Thank you Meghan. As always your posts on social media are super informative and helpful. I signed up for Medium while reading this and checked out Ghost. Both are lovely and exciting to consider. I am so happy with my Wordpress site, I guess, as I gain confidence and learn more, it feels like an effective place for me to do my business. I have worked on improving my platform and yours posts surely assist me in that effort.
Many thanks!
Oh, to answer your question, I favor Instagram. I am such a visual person and Instagram, Flickr and Pinterest have given me a visual feast, allow me to share my inspirations and connected me to some amazing people. As a writer, it is fun to play with images. And as a blogger, I love to peek at the work of others.
Plus….I still really love to read books and learning from other SheWriters or on Good Reads what people are reading I have been led to some great books.
Many thanks!
Suzi
Here is my site.