Nine Lessons from a Book Tour
Contributor
Written by
Mary Johnson
February 2013
Contributor
Written by
Mary Johnson
February 2013

After more than a year in hardcover, my memoir, An Unquenchable Thirst, is being released in paperback today. The most exciting thing about this for me is that I’m going on book tour.

I’ll admit that my hardcover tour disappointed me a little. I’ve been very lucky that Spiegel & Grau have stood behind my book and in front of it and at its lovely spine right from the beginning — but the events my publisher scheduled were all bookstores I could have ridden my bike to. It took me a while to see beyond my grand ideas to the wisdom of their promotional strategy. A first-time author didn’t need exotic locales but name recognition. They secured media attention so that eventually (on my paperback tour now) people may actually show up when a woman from New Hampshire stands to read in Boston, Seattle, San Francisco, Los Angeles, Phoenix, Albuquerque, Santa Fe, and New York. 

Unlike some authors who struggle for the nerve to read before an audience, I’m something of a ham. As the eldest of seven siblings, I’ve read aloud to others for as long as I can remember and can still recite vast swathes of the Dr. Seuss canon from memory. 

My more proximate preparation for the first book tour involved reading advice from experts like Karen Hodges Miller and Carleen Brice, and especially from Randy Susan Meyers, who recently published What to Do Before Your Book Launch with M.J. Rose, partially based on a course Meyers first taught to a handful writers (including me) at Grub Street.

Armed with all this preparation, I was sure I was ready. The actual tour taught me that I still had a lot to learn. 

Never trust the GPS: Yes, I got lost. On my way to a reading three towns over. Embarrassing. I would have given my mother’s dowry for a printed map. 

Think outside the bookstore: My memoir is about having been a nun for twenty years with Mother Teresa. Some of my best events have been at yoga studios, a feminist art museum, public libraries, private homes, community colleges, women’s universities, and Humanist events. Catholic Churches mostly seem scared of me (they seem to emphasize that I left, rather than that I served for twenty years), but Unitarians love me.

Reading together with others can be especially interesting: Lou Ureneck wrote about building a cabin in the woods. Kristen Ringman wrote about a fantastical part-human, part-seal, deaf woman. We had great fun together, and gathered a more diverse crowd than any one of us would have on our own.

Be respectful to people who are hostile to your message: Mostly, audiences have been very supportive. Occasionally, people were offended by what I had to say. Once an organized crew of more than a dozen packed Northshire Bookstore in Manchester, Vermont, determined to take every opportunity imaginable to tear me down.

Northshire is one of my favorite places on earth. I’d once lived near by, had taught Italian in the nearest big town, and had begun to write my book in the neighborhood. I hadn’t expected any trouble, but about two minutes into the reading, my throat dried up. My hands grew clammy. I continued to read. 

I’d chosen an early section of the book, where Mother Teresa gives me my religious habit and cuts my hair. It’s a passage full of youthful idealism, with mild foreshadowing of troubles to come. When I opened for questions, several hands shot up immediately. 

“Why are you spewing hatred into the world?” a man in the front called out. I responded that I’d set out to write a truthful book, and that I wondered what he’d found particularly hateful. I asked the rest of the crowd if they considered what I’d read hateful and many of them shook their heads no.

Questions continued, unrelenting: “Did you ever once pray before the Blessed Sacrament before you abandoned your holy vows?” “Don’t you agree that Mother Teresa is a saint and that God had never called you?” It was obvious that these people hadn’t read my book and probably didn’t intend to. They were there to defend the honor of Mother Teresa and the Catholic Church, and in their eyes the best way to do that was by demolishing me.

I was pretty shaken, but remained civil, answering each question as though it were asked sincerely. If I had it to do over, I think I would have called them out. I might have said, “Where are you all from? What have you heard about my book?”

Whenever possible, have friends in the audience: Despite my meekness, the attackers at Northshire that night heard an earful—from one of my Italian students, a seventy-year old practicing Catholic who stood up at the end and said, “I think you should know that when Mary took us to Italy — 25 of us, her students, it was a wonderful trip — she made sure to take us to the sisters for Mass on Sunday. Those sisters were glad to see her. Glad, I tell you.” Never had an older women with a commanding voice given me this much relief.

Listen to what’s behind the questions: When I read at New England College, the entire basketball team showed up, a dozen tall young men who listened attentively, some at the edge of their seats. During Q&A one of them asked in an African accent I couldn’t quite place, “Did Mother Teresa ever condemn you to hell for the things you did?” I responded that while Mother Teresa didn’t approve of all my choices, it wasn’t her style to threaten anyone with hellfire. I could sense that he wasn’t satisfied with my answer, but he didn’t say more, and I didn’t press him.

Afterwards, when I was signing books, he told me, “My grandmother in the Sudan, before I left home to come here, she told me not to eat pork, not to go to movies. She told me that if I become American I am going to hell.” I saw the pain in the young man’s eyes. He said, “I don’t think she is right, but I love my grandmother.” 

I realized that earlier I’d missed an opportunity. I should have known better than to take his question literally. I could have talked about how sad I was to have disappointed Mother Teresa, and how right it felt to act according to my beliefs instead of hers, even though I loved and respected her, how I didn’t know if she would ever understand. I told all that to him in our private conversation, but I sensed that it would have meant more to him if I’d been able to say it publicly, in front of his teammates.

Pay close attention when you sign, because people whisper their secrets to authors: At my very first reading, a woman whispered in my ear, “I was a sister. No one in town here knows. Thank you for telling your story.” At another a man looked me in the eye and said, “My mother had been a nun. I never understood her until I read your book.” Priceless moments.  

Give away the pen: If, after you sign her book, someone says, “That’s my pen,” don’t argue. Give it to her. Perhaps three months later she will write you a letter saying how she treasures your pen. Perhaps she will enclose a bright crystal to hang in your window. Lovely.

Booksellers are the best: They love books. They know people who read. They tell people to come meet you. Sometimes, after you’ve read, they tell you, “Look around the shop. Take whatever you’d like.” Heaven.

Mary Johnson's memoir about her twenty years as a nun, which pubs today, is An Unquenchable Thirst. Johnson is also Creative Director of Retreats for A Room of Her Own Foundation, which works with women writers and is a proud She Writes partner. For more information, visit www.maryjohnson.co and www.aroho.org.

Let's be friends

The Women Behind She Writes

519 articles
12 articles

Featured Members (7)

123 articles
392 articles
54 articles
60 articles

Featured Groups (7)

Trending Articles

Comments
  • Mimi Chiang

    Wonderful blog information and tips.  Congratulations on your publication!!  Your publication date is my sister's birthday - she died 8 years ago.  She was a beautiful, generous soul - I am sure she is blessing your book!

    Mimi

  • Nora Gaskin Esthimer

    Good lessons, for any author. In the non-fiction TIME OF DEATH, I defend a man wrongly accused of killing his wife. It's been 50 years but there are still people who believe he got away with murder. I strongly believe he was innocent. Would be interesting (?) to be challenged as you were, Mary, and if that ever happens, I hope I can remember your lessons about being open-hearted to the pain that doesn't go away over time. 

  • Christine Keleny

    Good luck! I'm sure you'll do well. I too agree that unconventional (non-bookstores) tend to work out better for readings.

    I've got your book on my to read list!

    Christine

  • Marcia Fine

    Delightful! You expressed yourself so well I'm sure the paperback version will be a hit!

  • Mary Johnson

    Yes, Wendi. I think an AP Lit class filled with 16year olds is better than any authors' boot camp I can imagine! And, Lisa -- I think you're right about meeting people, building a readership base, relating to readers -- that's key. Joshunda, great to find you here! Thanks for the best wishes. Carol and Caroline, thanks for the support.

  • Wendi Nitschmann

    So glad I read this! My first public appearance is going to be in front of my son's 10th grade AP Literature class and I've been wondering how to prepare. I figure if I can survive cocky sixteen year olds I'll be fine!

  • Lisa Thomson

    Interesting post, Mary and great advice! Thanks for sharing your stories. I'll be starting a book signing at stores but my name is still pretty unknown so I'm not expecting alot. Meeting people seems key right now.

  • Marybeth Holleman

    Nice post, thanks, Mary.

  • Joshunda Sanders

    Congratulations, Mary! I hope your new book tour is amazing.

  • Carol Hogan

    Mary, It sounds like you've lived a full life and are now able to help fulfill other's lives. I look forward to reading you book and thanks for the advice. Although I'm a ways from a book tour and have no problem with talking in front of groups, the whole process of a book tour sometimes seems daunting. 

  • Caroline Gerardo

    Thank you Mary for a great post. I ordered your book!

    C. G.

  • Mary Johnson

    Thanks, everybody, for the enthusiasm. I learn so much from readers. It's an adventure!

  • Grace Peterson

    Beautiful. It's all about connecting with people and I love this. 

  • Sherry Burton Ways

    Thank you.  Starting to prepare for my tour now.

  • Betsy Graziani Fasbinder

    Thanks, Mary.  Great tips.  I have my first launch party next Saturday and will keep what you've said here in mind.  

  • Tania Pryputniewicz

    Mary, what beautiful advice. So much heart, what a stretch, despite adversity, to keep an open mind and heart. Your bravery is inspiring. Look forward to seeing you at Ghost Ranch for AROHOs summer 2013 retreat and hope to be one of those friendly faces in the crowd at one of the California readings. I love the new cover and loved hearing about the unexpected, tangential good to come of your hard work writing, and now reading from, this book.