Countdown to Publication: 71 Days
Contributor
Written by
Hope Edelman
July 2009
Contributor
Written by
Hope Edelman
July 2009
IRREPLACEABLE? Tonight I went down to Prairie Lights bookstore to hear Stephen Lovely read from his new novel, Irreplaceable. It's the story of the relationship between a young widow; the 34-year-old mother who becomes the recipient of his deceased wife's heart; and the driver of the car that caused the accident. Heavy stuff, yet so beautifully rendered. A large, rapt and appreciative audience filled the entire second floor of the store. You could have heard a pen drop onto the carpet while the author read the first 20 or so pages of the book. Lovely read for about 45 minutes, and then took questions for another 15. He’s the director of the Iowa Young Writers Studio, a summer creative-writing for high school students, and there were probably a good 40 or 50 teenagers there, which was inspiring to see. And plenty of other readers, and writers, and summer writing festival students were there, too. SRO. The way we authors like our readings to be. Most of us have experienced the other end of the spectrum, I imagine: the chain bookstore reading in a Chicago suburb where 5 people show up, and two of them are store employees who happened to be wandering by. Is there anything more demoralizing for an author when this happens? Or more wasteful for author and publisher alike? But is there anything more invigorating than reading to an appreciative group of 40 people in one’s hometown? And this has gotten me wondering if bookstore readings are still essential to the promotions process, or if they’re now dispensable or ripe to be replaced by something else. Because in-store readings aren’t just about the number of people who show up; they’re also about the signage and the book displays and the newsletters sent out to customers. I’m thinking a lot about this lately, because I’m very probably going to do two very different book tours this fall. The first will be organized by Random House, and will most likely take me to 3 or 4 cities in addition to Los Angeles, where I live. The second one will be designed and paid for by me, and will be a house-party/salon circuit to another five or six cities, mainly alternatively-minded communities and college towns. My first book came out in 1994 in the era of the big book tour. I remember traveling to 17 cities in three weeks, in a whirlwind of propeller planes and hotel minibars and luggage delays. The blitz was exhilarating and fabulous and utterly disorienting. That many cities + so few days + not enough sleep starts to really screw with your mind. I remember standing at a phone booth in the Cincinnati airport after two solid weeks on the road and trying to call in to my answering machine in New York to retrieve my messages of the past few days. Except after two rings, someone answered my home phone. “Hope Edelman,” the voice said. A wave of absolute, sheer panic came washed over me. Travelers and porters rushed around me engaged in their normal traveler and porter routines, and I just stood there, frozen, thinking Oh my god! I’ve been replaced! “Hope?” I blurted out, idiotically, because I couldn’t think of anything else to say. “Hope?” the voice said. “Is that you?” Then, blessedly, I remembered: I’d given my friend Annie a key to stay in my apartment while I was gone. She’d answered the phone saying, “Hope Edelman’s,” but I’d missed the apostrophe S. Mystery solved. We got a big laugh out of it when we both realized what had just happened. Still, I boarded my next plane thinking, Whoa, that was close. Nobody I know does weeks-long book tours like that any more. Now it seems that if there’s to be any touring at all, it happens either pre-publication—visiting bookstores and having dinner with sales reps—or, more commonly, right around pub date. I don’t know if I’m making a good choice planning this secondary tour for late October and early November for a book that comes out September 15. I’ve never done it this way before, but this feels like the right way to go about it for this particular book, to first give people time to hear about it (hopefully) before deciding if they want to commit to an event. What’ll happen at these house parties? Well, that’s the part I’m trying to figure out right now. The standard format of reading and Q&A, where the author controls the content of the interaction and the audience asks the same old questions, feels tired and predictable to me. Lately, I’ve gotten the feeling that readers who still come to these events, the ones who haven’t yet given in to watching authors exclusively on YouTube, are looking for a sense of connection, for moments of engagement, for an opportunity to hitch a ride onto something bigger than themselves. They’re coming to see an author and hear part of a book, yes, but aren’t they also yearning for something more? Hearing me read a prepared passage, and then answering questions about how long it took me to write the book and what I’m working on next, isn’t the fast track for helping anyone reach that higher plane. Or is it? When I listened to Lovely take questions from the audience tonight, probably the same questions he’s been asked dozens of times before, I was struck by how earnestly and thoughtfully he tried to answer each one, and how by being his humble and gracious self he was able to elevate the room to a different state of consciousness. What he said mattered to everyone in the room, and by letting it matter, they were—at least for that hour—changed. And I realized that a reading is both all about the author and nothing about the author at the same time. How to somehow capture the essence of that and transmute it into an event where people can really take something worthwhile home with them, where selling books is an understood perk but not the only objective, where using one’s book as a springboard to engage readers in conversation about subjects that matter to them most: that’s what I’m really thinking about tonight.

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Comments
  • Hi Hope, I don't know about the *Unitarian* church network, but I do know about the *Unity* church network. Many Unity churches have book stores on site. As a people, Unity folk possess a mindset around and a belief in the possibility of everything. Sounds like it might be a fit for you. By the way, Unity's international headquarters is located just outside Kansas City. It wouldn't be too far out of your way when you go to pick up your daughter in Rolla. They have a bookstore there, as well.

  • Hope Edelman

    I love the college speaking/lecture circuit route. I know a couple of writers who've tapped into it with books that dovetailed with college interests. I've heard that the Unitarian church network is also an excellent one for authors. Since my new book orbits around matters of faith (namely, losing it early and finding it again later)--that is, faith with a small f, not attached to any organized religion--I'm thinking this might be a good circuit for me to try for the paperback release.

  • Hope Edelman

    Lyz, that's so great that you were there, too. I was way in the back because I got there late, then lingered around afterward. There might be a small pre-publication event here in IC in late July or early August at a friend's house...I'll let if you know!

  • Lyz Lenz

    Hope, I too was at the Stephen Lovely reading in IA City! I live just down the road in Cedar Rapids. Let me know if you are doing any events locally, I would love to come and support you and read your book.

  • Gretchen Hirsch

    I'm doing a launch soon myself, and I'm going to do the first wave with a lot of social media (which will also benefit a charitable partner that's connected to the theme of the book) and then start tapping friends around the country to help me create some events like these. Also, I'm contacting as many book clubs as I can in my local area. I have three or four interested now, and I'm excited about going to them to talk not just about the book, but also about the writing life generally. When we get on a site like this, we get the impression that everyone does what we do, but everyone doesn't, and most people are interested in the process. One thing I'm trying to do at every reading is to benefit a charity or organization that the host or group supports. I'll let you know how it goes. Everything should be ready in about a month.

  • Jennifer Storm

    Hope, thank you for these thoughts. I have a book coming out in April 2010 and am trying to figure out the best course for "book touring" as well. For my last memoir, Blackout Girl, we had no travel funds from the publisher so I put myself on my own "tour" which was good. This time, my new publisher is much better and they are creating a plan that will consist of a "blog tour" still trying to figure out exactly what the hell that is :) and heavily targeting my local and regional area.

    I have been very successful at getting myself on the College/University speaking network and then building in book store signings and appearances around that. That way I get paid to come to the city and get way more bang for my buck.

    This new memoir, Leave the Light On, is all about my college experiences so I know I will be able to do that again this time!

    Kamy, cannot wait for that as it will be a huge resource!!!

  • I love this thread--for the good reason that we here at SHE WRITES are passionately interested in reinventing the book-tour, taking much inspiration from Hope's ideas about the power of the house party. We are putting together some guidelines for women writers who want to do this locally...coming soon.

  • Pia Z. Ehrhardt

    This is a huge help. Thank you, Hope. I'm off to read your Bruce Springsteen piece.

  • Hope Edelman

    We've done 5 or 6 book parties at our house by now, and to answer your questions: I've never had to bring in chairs--people usually like to mill around until the reading, and for that I just drag all kinds of chairs into the living room from all over the house. The first time, I determined how many people my house can hold--and how many cars we can manage to park--and I've always kept the guest list below that number. If you don't have a large room to hold everyone, a mike could work well. Or in warmer weather, if you have a yard, you can always do the reading outside. The authors we've hosted usually read for about 20-30 minutes and take questions for another 10-15. But since they're at the party before and after, guests get to speak with them throughout the night. We've sold books two ways: either the author orders a box to my house through Amazon and sells them him/herself at the signing table, or a local independent bookseller sends someone to man a book table. I've got a good relationship of trust with one of our local independents, and they now order books for me to sell at the party myself. Then I bring the money and the unsold books back down to them the next day. So they get the sales, and everyone is happy.

  • Pia Z. Ehrhardt

    My friend has a book coming out and I want to host a book party for her at our house for all of the lovely reasons you mention above. But I have logistical questions: do chairs have to be brought in and where will I put everyone we want to invite? will I need a microphone so people can hear in other rooms? for how long should she read? (especially if people are standing) and what about selling her books? do I set up a table? who collects the money, makes change? am I taking a reading away from an independent bookstore who would do a better job of promoting her book day in and day out? should they man the table? Okay. I think I've used up my question allotment!