I read AND write a lot. Not that I always follow what I know to be proven, but have found at least one do and don’t that page-turning content consistently share in common. 

Do

— Get to the point. As simple as it might seem, the great need to be understood seems to persistently supercede just telling the story.

Don’t

— Do not do the opposite of the Do.

Alrighty, ENOUGH. Hopefully everyone enjoyed a productive Labor (I mean) Writing Holiday!