How To Advertise Your Franchise Using Organic SEO And Paid SEO?
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Marketing has always been the be-all and end-all of all forms and types of businesses and continues to rule the roost in the 21st century.You’ll need to have a very robust and aggressive marketing strategy to firmly position your brand and boost its awareness. And if you’re operating a franchise business then you’ll have to promote the brand more aggressively to be a face in the crowd.

You’ll always have to bear in mind that when you own and run a franchise, you compete with thousands of other franchise brands. So how do you uniquely advertise your franchiseto stay ahead of the competition? To begin with, you can always employ the traditional marketing channels such as newspapers, magazines, TV, radio, and various other print and electronic media channels.

However promoting a franchise in these conventional modes of advertisement can be remarkably expensive, and therefore unaffordable for most businesses. On the other hand, promoting your franchise brand on the internet via a website, mobile app, and social media profiles is comparatively cheaper. This blog guides you on how to advertise your franchise on the World Wide Web using organic SEO as well as paid advertising.

Local SEO Is a Must for Your Franchise Venture

Your franchise like any other franchise- or local business indispensably needs local SEO for ranking high enough on search engines’ results pages.

Once you take full advantage of local

How to advertise your franchise effectively by making the most of local SEO? Make use of the following tips and guidelines for bolstering your local SEO campaign so that you’re always visible when customers search on Google or Bing for local franchisees.

1. Ensure you’re using the correct NAP (name, address, and phone number) for all your franchise locations (in case you’ve branches in different localities)

2. Your franchise website should be optimized for the specific location (i.e. the site should have an implanted Google Map, display the hours of operation, how to reach your address and so on)

3. Sign up for Google Business Profile (in case your addresses don’t show in Google map results)

4. Use keywords that are relevant to your location

5. Website content should be original, plagiarism-free, and regularly updated

Paid SEO Can Also Help Promote Your Franchise

Apart from SEO, you can promote your franchise also via paid SEO or paid advertising. All you need to do is place your advertisements on Google and other search engines and websites. Paid advertising is a search engine marketing technique that works on a pay-per-click (PPC) basis i.e. you pay only when a visitor or user clicks on your classified advertisement.

Done right, paid SEO can be extremely effective in generating leads and boosting your franchise’s revenues.

Though you can resort to different ways of advertising your franchise, social media marketing, search engine marketing (paid SEO), and organic marketing comprise the most effective promotional techniques. Marketing or promoting a self-established business or a franchise is a highly specialized task that is best left to professionals. So if you want to have complete peace of mind with regards to advertising your franchise effectively, you can contact Kelly Webmasters and Marketers.