I love your 1:2 ratio! I think that's the direction most marketing is going. The more love we give, the more there is to spread around. Similar practices have worked well in the craft industry. It's about building links and growing your niche! I...

So many great tips! Treating Twitter like a cocktail party is the way to go! Facebook fan pages can be a wonderful spot for more focused conversation (although I find them a bit more challenging to get started at times). Blogging is my absolute...