Powerful writing changes lives.

It often tips the balance between success and failure.

The clock ticks … You have a fleeting few minutes to hook the reader … And, that’s the easy part! To retain interest, you must crafting a finely honed, riveting, and compelling message.

You may be the best-qualified candidate, but if the competition is better at telling a story, you lose. You must make every word count and each second of the reader’s time play to your advantage in this all-important, often single piece of paper.

• Stand out from the crowd – List awards and recognition in the opening segment.
• Follow with special skills and leadership attributes.
• Be consistent in verb tense … and use powerful, action-oriented verbs.
• IMPACT … IMPACT … IMPACT – How did you advance the mission? How did YOU make a difference?
• Use statistics, quantify … bring focus and context to your accomplishments.
• Don’t bury the golden nuggets. I once helped a college student with his first resume. Last line under “Other Accomplishments” … “Captain of the high school soccer team for three years and led it to a championship.” I moved that bullet to the opening section, “Awards and Accolades” – Why? Leadership skills!

Find many more writing tips in the award-winning book, "Write to Influence!" ... applicable to essays for college applications, scholarships, grants, marketing, web sites, etc. Sway the reader to your point of view! More info at www.carladbass.com