There are so many wisecracks about women and the way they shop or even knowing what a woman wants but marketing to women is serious business for brands. And here is why this is an essential component of marketing strategy for every brand out there:

• Studies show that 31% of respondents engage with brands every day.
• Women post pictures, give comments and post videos when it comes to talking about their favorite products and brands and
• A large percentage of women interact with brand on their mobile devices.

So making and using mobile apps to get your brand and product to the feminine audience out there makes a lot of sense. Here are 5 marketing apps making headlines for the right reasons.

Poshmark

Imagine being able to sell clothes that are taking up space in your closet and being able to buy clothes from the closets of other women! That’s Poshmark for you. This app counts its success in the number of closets it has! The one unique point about this app is the push notifications. These notifications have almost nothing to do with buying or selling. Their messages are funny, inspiring and interesting. Here is just one such message from this app – “Relationship status? Who cares. You're fabulous!"

Gilt

10 million members and counting. This site is all about finding fabulous things at a massively discounted price. What you get when you download and use this app are:

• Flash sales.
• Discounts on luxury brands of all kinds.
• An ever-changing range of products and offerings which
• Can be personalized to your likes and preferences.

This app is all about glamor and achieves this in spades.

Pose

What to wear? How to wear it? Where to look for style inspiration? Let the Pose app answers all these questions and more. Some of the things that you can do with this app are:

• Follow a person whose style you love.
• Search for outfit recommendation based on the occasion.
• Completing the shopping experience when you see something you like.

So it is not just empty fashion advice! When you put together an ensemble that you loved, you can purchase all of it through this app itself.

Etsy

Shopping is not just for clothes and accessories. Getting access to an online shopping place such as Etsy allows you to enjoy some wonderfully unique purchases such as:

• Vintage products.
• Handmade goods.
• Jewelry.
• Personalized gifts and
• Products or gifts according to occasions too.

This is a rather interesting way to find various goods to give as gifts or for your own use as well.

Shopstyle

Get more than a 1000 retailers in the palm of your hand. Get notifications of sales and see what is new with every brand and retailer that you follow. You can compare prices across retailers and create wish lists as well. If the point is to get luxury goods at discount prices then this app should help you with it because you can create sales alerts and get access to a curated list of goodies.

I introduce myself as Donna Hay. I am a marketer and a professional photographer. Have questions? You can find me at SEOServicesUSA