This blog was featured on 05/16/2019
Understanding Book Influencer Tiers
Written by
She Writes
May 2019
Written by
She Writes
May 2019

When it comes to finding and working with bookstagrammers (influencers who promote books on Instagram), there's a wide variety of influencers to choose from. Before you approach these social media gurus, make sure you know which ones make the best fit for your book and marketing strategy. 

Book influencers come in all shapes and sizes. It's a great marketing tactic for authors to use because it puts your book front and center on potential readers' Instagram feeds. Now that social media has become such a dominant source in marketing, it's not a bad idea to consider using bookstagrammers when promoting your next book. No matter the genre you write, there's a bookstagrammer out there who may want to help promote your book. The below tips and information apply specifically to those in the book space and is a great place to start when considering who you'd like to reach out to.

Nano Bookstagrammers 

In the world of Bookstagram, nano influencers can have anywhere from 100 to 1,000 followers on Instagram. These influencers are often eager to receive books to review on their Instagram or blog and generally accept any and all books sent their way. Working with nano influencers is a great way to get your book seen by a small, loyal and engaged audience. These nano bookstagrammers usually aren't the type to ask for money in exchange for a post or review. Working with small influencers over time will help their Instagram growth as well as your own.

Micro Bookstagrammers

This category of influencers usually have around 1,000 to 5,000 followers – a large majority of the Instagram book community falls into this category. While these influencers are working to grow their presence and following, they're usually open to receiving books and posting for free on their social media channels. While not many bookstagrammers in this category charge for posts, they tend to be a bit more choosy when it comes to the books they promote. In addition, if you get in touch with enough Micro and Nano influencers (who are easier to reach) to promote your book, their combined social reach can total the number of followers a lot of the mid-tier, macro and mega influencers have. 

Mid-Tier Bookstagrammers

If a bookstagrammer has 5,00 to 50,000 followers, they fall into the Mid-Tier category. When reaching out to this group of influencers, be prepared to give them compensation for posts and reviews. While influencers on the 5,000 to 10,000 spectrum are less likely to ask for payment, most influencers over 10,000 followers generally ask for compensation. Prices can range from $50 to $400 per post depending on the bookstagrammer.

Macro Bookstagrammers 

When you enter the arena of Macro Bookstagrammers, get ready to pay to play. With an Instagram reach of 50,000 to 100,000, these influencers are going to require compensation. In addition to paying these people to promote your book, they are often selective about the books they put on their feeds. Oftentimes these influencers have schedules for posting and work with other publishers, authors, etc. so reaching out to bookstagrammers in this category far ahead of time is key. 

Mega Bookstagrammers 

The biggest bookstagrammers are those who have 100,000+ followers on Instagram. Due to the fact that there aren't many bookstagrammers with this big of a following, the few influencers in this category get a high volume of requests for book features. Before reaching out to these Mega Bookstagrammers, research the influencer and make sure your book would make a good fit on their page. In addition, make sure you're ready to pay to work with this caliber of influencer as some rely on paid promotions and partnerships to pay their bills. 

Eager to learn more about working with influencers and securing book reviews? Check out the FREE She Writes University webinar.

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